Google Analytics
With any website it is not just about traffic but about the quality of that traffic. A good website has visitors that convert into sales or prospects. By analyzing your website, you can track your conversions, monitor the return on your marketing investment. make informed decisions about site design and test ways to improve conversion rates. Our Analytics training module shows you the techniques you can utilize to maximize your paid search performance.
Free Paid Search Consultation.
Call (816) 527-8371 or (913) 732-4120
What can Analytics do for Paid Search?
Paid search can be a bottomless money pit for any marketing campaign if it is not correctly administered and targeted. Analytics allows you to measure performance and make adjustments which enable you to keep within your marketing budget and still provide the results you desire. Here are some of the areas we cover in our paid search analytics module.
Integrated with AdWords
Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. Track email campaigns, banner ads, offline ads and more.
Ecommerce Reporting
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.
Goals
Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define. This allows you to measure your ROI and make quality decisions about what steps to take on your website and landing pages.
Ecommerce Reporting
If you have an Ecommerce site, it is critical to know what your Adwords spend is bringing into your business. You can trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.
Free Paid Search Consultation.
Call (816) 527-8371 or (913) 732-4120