Paid Search Lesson Plan

At Turn The Page Marketing, we know that a paid search campaign will only achieve optimal results given the right conditions. In order to ensure that your marketing dollars are well-spent, we provide a free on site consultation to determine if a paid search campaign is right for your business. Below is an outline of the paid search lesson plan for the Essentials module. It details what each of the four 90-minute training sessions cover. After each session you will be left with a series of action tasks to complete before the next training session. These action tasks will help you develop a cost effective and successful (PPC) pay-per-click marketing campaign for your business which effectively increases sales.

Free Paid Search Consultation.
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Campaign | Budget Setup

The first lesson in this course provides an introduction to the paid search world by reviewing the campaign dashboard in order to familiarize you with the (PPC) pay-per-click environment. Participants will learn how to develop campaigns based on geo-targeting and timing as well as how to set up a budget that includes restrictions and daily-spend limits. This lays the foundation for a cost-effective and successful paid search campaign.

Adgroup Compilation

Understanding the synergy between keywords, negative keywords, AdWords and landing pages is a critical component of developing a profitable paid search campaign. This module will teach participants how to properly and effectively select and group keywords for association with the relevant landing pages.

ROI Tracking | Analytics

As with any marketing effort, the results are best judged as a return on your investment. This module in the course instructs participants on how to measure the results of your pay-per-click campaigns. You will also be given an overview of using A/B testing to understand its importance when configuring landing pages.

Bing | Yahoo Adcenters

While Google retains a majority 72% share of the searches conducted everyday, Yahoo and Microsoft (Bing) maintain a search marketshare representing up to 25% of the US market. Any serious paid-search campaign should contain a budget for Yahoo and Microsoft in addition to Google. This module provides a basic understanding of the differences between these two platforms and Google Adwords.