Online Marketing Essentials
This is the training lesson plan for the essentials module. It details what each one-hour training session covers. After each session you will be left with a series of action tasks to complete before the next training session. These action tasks will work to optimize your business online presence.
Free Online Training Consultation.
Call (816) 527-8371 or (913) 732-4120
Essentials Session One | Local Search
This online marketing training session will cover, and provide implementation where applicable, the following areas:
- Claim and Optimize Google Places Listing
- Google Places Dashboard
- Optimization of Additional Business Listings
- YouTube Video Account Set Up
- Google Profile Setup
Essentials Session Two | Website Optimization
This online marketing training session will cover, and provide implementation where applicable, how to optimize existing and new website content for the search engines related to the following areas:
- The importance of content and keyword density and relevance
- Meta-tags
- Page Names
- Page Descriptions
- Introduction to Linking Strategies
- Introduction to Online Press Releases
- Online Marketing Strategy Overview
Essentials Session Three | Social Media Basics
How to Develop & Optimize a Social Media Presence using:
How to Develop & Optimize Business Network Presence using:
- LinkedIn – Business Network
- Social Media tools to simplify the task
Free Online Training Consultation.
Call (816) 527-8371 or (913) 732-4120