Email Marketing Analytics
Email analytics can measure the complete users experience. From the moment of delivery up to the goals you have set, you can get swamped in analytical data. The problem is generally not insufficient data but rather that there is too much available. Our Email analytics focus on the data that closely details the results that matter.
Free Email Marketing Analysis.
Call (816) 527-8371 or (913) 732-4120
Email List Growth
Email list growth–size does matter; but your net growth rate matters more. When your email list is growing, this indicates that you’re doing a good job promoting its existence and/or value. Our team will work with you to discuss the best ways to increase your email list growth rate.
Click-through Rate
Open rate is a useful metric but it can be flawed for measuring email engagement in analytics. So many email clients block the loading of remote images which is usually what drives open rate metrics. We take the view in our analytics that it is better to measure engagement by click-through rate. How many subscribers took some form of action based on the email content. Our email messages always contain a call to action of some kind that requires a click (even something as simple as “View this message in your browser”).
Conversions
There is no point in any email campaign unless there is a measurable conversion available to your subscribers. Any good email campaign will drive your business forward. It is important that a measurable action is taken by your subscribers in order to keep the lights on, whether it’s purchases, donations or facebook likes, there is usually an action that will benefit your business.
Free Email Marketing Analysis.
Call (816) 527-8371 or (913) 732-4120