Ask any small business owner the goals of their online marketing campaign, and increasing sales is probably high on that list. Online marketing can boost online lead generation, especially if your small business actively posts on social media, communicates with past and potential clients via email marketing, and directs customers to optimized landing pages with calls to action and contact forms.
But what good is it collecting leads online if you do not spend the same effort on converting those leads into sales? Your marketing is only effective if you put the time into courting and landing sales found via online lead generation.
You might think that you can apply the same principles of traditional lead conversion when converting online leads, but that is not true. Just as your online marketing strategies must differ from traditional ones, when courting leads online, you need to employ different tactics.
Filed under: Online Lead Conversion, Online Leads by Robby
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Although the Yellow Pages used to be a hot bed for business listings, there is nothing hot about their recent listing success — it’s all about online marketing.
Filed under: Online Marketing by Robby
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The paid search experts and Google Adwords Certified Partners at Turn The Page spend a lot of our time conducting successful Google Adwords campaigns. But as we continue to help small businesses grow with pay per click advertising, we also encounter a slew of Google Adwords campaigns that simply are not effective.
Though the interface makes it fairly easy to create a simple pay per click advertisement, it is easy for small business owners to unknowingly commit Google Adwords sins. If you are currently conducting a Google Adwords campaign and not seeing the results you anticipated, it is time to reevaluate your ad and consider if you are making one of these seven Google Adwords mistakes.
Filed under: Google Adwords, Paid Search, Pay-Per-Click by Robby
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A website is a valuable tool in your company’s toolbox. Why not show off those tools? A website is one of the first items that potential customers check when considering your company. Show them why to turn to you.
Filed under: Blog, Website Content, Website Design by Robby
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The SEO world is Buzzing with Hummingbird. Improving your results from Online Marketing has changed irrevocably with Hummingbird. Embrace the change and understand that there is opportunity in change.
Filed under: Blog, Hummingbird, Keywords, Local Business, Online Marketing, optimization, Search Engine Optimization, Search Engine Optimization Changes, SEO by Robby
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Responsive Design V Mobile
The internet is littered with advice about the choice between whether you should have a website with Responsive Design or choose a separate website designed specifically for mobile. It is a very confusing picture with Google seemingly changing its position from year to year.
Filed under: mobile marketing, mobile search, Mobile Websites, Search Engine, Website Design by maegan
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Website hosting services allow you to get a slice of the big, juicy apple that is the Internet. However, how big of a hunk or how sweet of a bite you get is dependent on the website hosting company you choose. When it comes to website hosting, not all pieces of the apple are sliced equally.
Filed under: Blog, Website Hosting by Robby
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At Turn The Page, Duane Legill guides our paid search department, as one of his many hats. Recently, he started to notice a strange trend in paid search results.
Filed under: Blog by Robby
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If you are just starting your business, considering revamping your existing website, or you have recently emerged from your shadowy home under a rock, you might be starting the process of creating a website for your business, and perhaps even contemplating a free website. You do not have to have a lot of business savvy to know that having a website is no longer an option, but a requirement in order to stay out of the red. With the right content and SEO strategy, a quality website can generate leads for your business as you sleep.
Filed under: Website Content, Website Design by Robby
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It is listed on all of your business cards. It is linked to your social media accounts. You include it in your email signature and give it out over the phone. It is your website, and it is one of the primary ways that consumers will initially interface with your business.
Filed under: Blog, Content Writing, Website Content by Robby
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