Whether you love horror movies or hate them, you have to have respect for horror movie makers who are, like many of us online marketing professionals, working on a very tight budget with limited time in order to send their vision into the eyes and ears of audiences.
Shakespeare wrote the most celebrated plays in the English language not because he sat down to create great art but because he had to pay bills. In this way, modern bloggers and content marketers are not such a far cry from Shakespeare. We make our living making words that speak to our audience and serve a purpose.
The modern consumer is barraged with advertising on a daily basis. Industry experts estimate that most people are exposed to between 3000 and 5000 advertisements per day.
How does the brain react to the constant flood of messages asking them to try, to buy, to discover, to switch, to indulge, today?
It shuts down.
Social media marketing is one of the strongest ways that a brand can interact with its clients, responding to their tweets and tailoring Facebook content to speak directly to key segments of their audience. And the best blogs are extremely self-aware. They don’t speak at their audience but rather with their audience, with prompt responses in the comment sections.
