Social media sites like Facebook, Twitter, and Pinterest aren’t just for personal use anymore. Smart business owners are now also using these social media sites to gain an advantage over their competition. Are you unsure whether your business should be on Twitter or not? Consider these five benefits that Twitter can bring your business.

1. Gain New Clients

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.” So, what kind of following does this result in? With over 550 million active users, Twitter is full of potential customers who might need what your business is selling. Even if your customers are not actively recommending you to their friends and family, if you can get them to follow you on Twitter, you can still get your name out to new customers.

2. Establish Your Brand

If you want your customers to choose your company over your competitors’, you need to find a way to make yourself stand apart. Establishing a brand on Twitter is a great way for people to get to know and love your company. Whether you are eco-friendly, zany, or caring, let your customers know who you are in every customer interaction — social media is no exception.

3. Advertise New Products & Promotions

Rolling out new products and promotions will not help your business, unless people know about it. While traditional paid marketing campaigns are great for getting the word out to some, Twitter adds another layer to your marketing.

4. Get Useful Feedback

Your customers are brimming with useful feedback if you take the time to listen and interact with them. Ask what they like and dislike about your company. Request feedback about your products or services. Ask for ideas for future products or promotions. You may be surprised by what you learn when you reach out to customers over a social medium like Twitter.

5. Check out the Competition

Not only do you need to have your own great marketing strategy, but you should keep tabs on what your competition is up to, as well. Unsure what to monitor? See which of their tweets receives the most customer interaction. Look for what new promotions and products they have. Stay two steps ahead.

How We Can Help

Twitter is a great tool for business owners who want to get ahead in their industry. If you are looking for a competitive edge, take the time to learn how to use Twitter for business effectively — you will be glad you did. When it comes to Twitter management, Turn The Page Online Marketing can help your business harness this invaluable tool. With our intuitive, in-house brand management tool, designed specifically for businesses on Twitter, we can help your company target the best audiences in real-time, sharing specials and business-related information that is relevant to them. Unlike previous methods, our tool helps you to monitor your brand’s social outreach, allowing you to more effectively engage with current and potential customers.

To learn how we can help with your business’ social media needs, contact Turn The Page Online Marketing today by calling (816) 527-8371. 

Author Amanda Hall

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