Tag

website Tag Archives - Turn The Page Online Marketing

What in the World Wide Web Is HTTP/2?

By | Google, Web Speed | No Comments

What exactly is HTTP/2? We didn’t even know about it until we heard that GoogleBot will start to support it later this year or early next year. Because we like to stay on top of such things to better serve our clients, we scoured the Internet for information. We found out lots of information about HTTP/2 and the Internet itself. (For instance, did you know that there’s an Internet Engineering Task Force (IETF)? Yeah. That’s a real thing.)

Building Upon What’s Already There

HTTP/2 — formerly HTTP/2.0 — is the second major version of HTTP, or Hypertext Transfer Protocol, used by the World Wide Web. The IETF’s HTTP working group developed HTTP/2 largely based on Google’s SPDY protocol. SPDY — pronounced speedy — is an open network protocol that reduces web page load latency and improves security. HTTP/2 is HTTP/1.1’s successor, and it’s a much-needed update because the Web has changed since 1999. The update brings improved efficiency, speed and security, making a much better experience for users. Busy users simply don’t have time to wait for an outdated website to load. The faster your website is, the more conversions you’ll see.Facebook Graphic 3 (3)

HTTP/2’s Major Improvements

  • Single Connection – Websites only require one server connection to load, and that connection stays open as long as the website is open.
  • Binary – HTTP/2 is binary, which makes it more compact and less prone to errors. No additional time is wasted translating text to binary — which is your computer’s native language, anyway. Faster speeds mean more conversions for you because your web traffic won’t leave because of slow load times.
  • Multiplexing – Multiple requests can happen at the same time and on the same connection, making things much more efficient. HTTP/1.1 required each new transfer to wait for other transfers to finish. Speed is the name of the game, and website efficiency can mean business growth for you.

Even after all of our HTTP/2 research, some of this stuff still went over our heads. For more information, please contact our talented and knowledgeable web development team that can answer your questions at (816) 527-8371 or (844) 889-5001 today.

updating-computer

When is it Time to Get a New Website?

By | Website Content, Website Design, Website Hosting | No Comments

As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.

You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.

This is a button and will advance you to the content main pageRead More
piggy-bank

Why Creating a Free Website Can Actually Cost You

By | Website Content, Website Design | No Comments

If you are just starting your business, considering revamping your existing website, or you have recently emerged from your shadowy home under a rock, you might be starting the process of creating a website for your business, and perhaps even contemplating a free website. You do not have to have a lot of business savvy to know that having a website is no longer an option, but a requirement in order to stay out of the red. With the right content and SEO strategy, a quality website can generate leads for your business as you sleep.

This is a button and will advance you to the content main pageRead More