Your customers are overpowered by data. At no other time in history have people had as much information thrown at them as they do right now. 90% of the data that currently exists was made in the last two years. Around 571 new sites are created each minute. Furthermore, the normal searcher remains on a website page for less than three seconds, just long enough to look at 1/4 of the content on the page. Read More
Your business should continually check in on what it is getting for the time, money, and resources that you’re investing. It’s crucial to acknowledge that everything on your website is probably the first (and, perhaps, only) impression a customer has of your company. Many industries rely on content to manage brand perceptions and create a solid brand value. Content is about as cost-effective as it gets for marketing, as studies have shown that content has a higher recall value for consumers than other forms of advertising. Read More
Your clients are overwhelmed by information. At no other time in history have humans had access to as much data as they do right this second. Ninety percent of the information that now exists was created in just the last two years. 571 new websites are created every minute. And the average person stays on a webpage for less than a minute, reading only one quarter of the text of the page.
So how do you get their attention? In a world of information overload, how do you ensure that your website stands out and gets your business’s message heard? One of the best ways is to make sure that your website is brain-friendly, meaning that the information you’re trying to convey is designed to be easy for the brain to process. When you focus on developing your website at this level, your set your business up for success.
A website is a valuable tool in your company’s toolbox. Why not show off those tools? A website is one of the first items that potential customers check when considering your company. Show them why to turn to you.
It is listed on all of your business cards. It is linked to your social media accounts. You include it in your email signature and give it out over the phone. It is your website, and it is one of the primary ways that consumers will initially interface with your business.
As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.
You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.
Consumers visit business websites because they have a problem, a question, a need of some kind and they hope you can help them. So your content needs to be accessible, understandable and useful or they’ll just boogie. If you deliver high-quality, relevant and valuable information to prospects and customers you can drive profitable consumer action.