Shakespeare wrote the most celebrated plays in the English language not because he sat down to create great art but because he had to pay bills. In this way, modern bloggers and content marketers are not such a far cry from Shakespeare. We make our living making words that speak to our audience and serve a purpose.
Shakespeare was a busy man. He not only wrote 38 of the world’s most influential plays, but he also acted, composed a massive number of sonnets, and was a shareholder in the theater. His work stands as proof to those of us creating content quickly that you do not have to give up art for speed.
Join Turn the Page Online Marketing in exploring what other lessons bloggers can glean from the Bard.
Can Shakespeare Make You A Better Blogger?
Know Your Audience
One of Shakespeare’s greatest gifts was to be able to satisfy the varying demands of his audience. The lower class audience members, the groundlings, were for the most part illiterate and had limited vocabularies of an estimated 300-400 words. They paid a penny to gain admittance to the plays (a whole day’s wage) and they expected their money’s worth. At the same time, Shakespeare’s work had to satisfy his royal patrons, King James I and Queen Elizabeth, who certainly had higher levels of taste than the groundlings. The takeaway for content writers? Good writing can reach different people on different levels. Your blogs should have easily scannable headers for readers skimming for information, but it should also contain interesting in-depth content to please readers who want to be engaged on that level.
“Take Pains. Be Perfect.”
This is Bottom’s advice for the other members of his novice theatrical troupe, but bloggers would benefit from listening, too. One of the hard facts of blogging is that you are probably pressed for time, asked to produce as much material as possible in as short a time as possible. This leads to mistakes. While error-free blogs take more time and effort to produce, they reflect well on your business. More importantly, mistakes in your text stand as proof to your clients that you are unprofessional and likely to make more mistakes in the future.
Puke. Assassinate. Undress. Zany.
One of the most important lessons that bloggers can take away from Shakespeare is the importance of expanded vocabulary. We bloggers tend to reuse the same tired phrases over and over again, especially if we are in a hurry. And our readers suffer because of it. Using a wide variety of words rather than going back to your reliable stable makes your blogs infinitely more engaging for your readers–and probably benefits them in other ways, too. Research shows that the modern working vocabulary is only around 5000 words. Shakespeare’s massive vocabulary dwarfs this figure, with some estimates showing that he used nearly 28,000 words. So insatiable and expansive was his lust for words that he is credited for creating thousands of words, including those in the title above that we use every day.
A Midsummer Night’s Marketing Campaign
Creating blogs Shakespeare would be proud of is easier said than done if you’re trying to run your business at the same time. That’s where we come in. Are you ready to learn how Turn the Page Online Marketing can help you create innovative blogs to engage your clients at every level? Call (816) 527-8371 to talk to one of our online marketing experts today.