If you stop to think about all of the posts, tweets, mentions, like, adds, +1s, uploads, shares, hashtags, and bamboozles an average person online these days makes in a lifetime, your head will spin. And if you have no idea what the last one is or how it is associated to social media – it’s not. I just tossed that one in to make sure you were paying attention. Maybe that’s a new TTP Freaky Friday coined phrase…

But if you really do stop to think about all that information that is sent into the world wide web by yourself, friends, co-workers, family members, neighbors, and those random folks you know – the amount of information is overwhelming. Where does that info go? Sure those 418 pictures of your family vacation to the Badlands last year are saved in your web albums for you to refer back to but what if someone is looking to take a trip themselves out West wants to know where to stay? Maybe you wrote a great review at a campsite that would interest them but how does this info get to them now?

This is where Social Search comes into play. It’s not a new fad, Google has been at it for a while and with everything they do, some tweaking has been done. Without boring you with all the juicy, geeky, mathematical details that we at Turn The Page enjoy with a side of toast in the morning, it is basically searching within your social graph (the online version of ‘social networking’) and getting the info to you from others around you. You are searching the world wide web of your people and their people. Searches aren’t just limited to the information they post but say a friend is looking for a campsite to stay within the Badlands National Park – your review you wrote will be within their search results giving them a personal and relevant review, as well as every other campsite available. Cool, huh?

Social searching is available when you are logged into Chrome and have a Google Profile which gives you the power to control it – a gift from Google. They can be pretty good at letting us think we are in control from time to time. And when used correctly, it’s a whole lot easier than calling up your sister when she’s having a bad day only to ask for the name of her salon and ending up getting a whole earful about her neighbor’s crazy ex-girfriend’s dog when all you have to do is log in to Chrome, second nature for some, and search for her latest add/like/bamboozle and voici! Your answer awaits.

With every great personalized feature comes some spammish downfalls but you’ll have that. Having the power of increased relevance to your preferences from friends’ and their friends’ perspective rather than a cold, uncaring and indifferent to your desires? Worth it.

Author Amanda Hall

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