We love this local business movement in its second year. It should be called “local” not small but the initiative is an excellent one. Driven by American Express it provides a focal point for leading customers to local businesses. Held on the Saturday after Black Friday. This is a day when we can all celebrate shopping local and support local business owners in our area. American Express is providing access to free tools we recommend for growing your business.
The move toward local business is not just on the Saturday after Black Friday. Local business has opportunity every day of the year. Smart phones and location technology online are driving a local revolution. Online search is turning more and more local. People don’t just want to know who has the product or service they are looking for – they want to know who has it close by.
Are you taking advantage of this beneficial shift? What can you do to get ready?
Are you engaging with your customers? Generating contact on Facebook, Twitter or through a regular email.
Is your business listed online? Claim you business on Google Places, Bing Business Portal and Yahoo Local Listings.
Add a lot of pictures, videos of your business. Create amazing offers and publish online.
Its a fun and exciting time to be a local business and Turn The Page is absolutely thrilled to be part of the journey with so many great small business owners.