I will admit it – I watched the royal wedding last spring. Except I’m not exactly an early bird so rather than waking up at 4am or something like that, I DVR’ed it and had a watch party the following evening. I was so caught up in the magic of a new princess, much less a commoner. Kate had many similarities to Will’s mom, and everything was so pretty … yeah I totally gushed over it.
So, a few months back when I began seeing our favorite princess on magazine covers once again, I started to wonder what was up. One cover said she’s sick and going to the ER. And then three more said she’s pregnant and a royal baby is on the way. Yet nobody seemed to have a real answer, or at least not one that was clear to me while I stood in line for 2 minutes waiting to check out my groceries. So that’s when I took it into my own hands. I joined the club of “junkies.” I googled it.
Power of Twitter & Spreading the News
I found several ‘gossip’ sites speculating what is happening with Will, Kate and a future royal baby but this article by ABC stuck out to me the most. And that’s because of this ending line on an article speculating if Kate is indeed prego:
“It used to be the case that the notice was posted on the gates of Buckingham Palace,” Nicholl told ABC. “I doubt we’ll see that this time. It’s probably going to be out on Twitter.”
Wowza – seriously? Decades of royal tradition, castles, horses, carriages, gates – and it’s speculated that the way most of us will find out news about our favorite royal family expecting a new little royal baby is through Twitter? My how things have changed. And wow, what a position Twitter has in the world.
Power of Social Media & Twitter
I’ve blogged about the power of Twitter before, but we’ll probably keeping saying it over and over again – this social media thing is powerful. It’s not just a fun way to waste time anymore; it’s shaping culture. It’s shaping the way families interact. It’s transformed the way companies should spend their marketing dollars. And now, it’s even altering the way that long-standing traditions are done … and news is delivered.
Twitter and the News
I’ve heard it recommended many times that Twitter is the outlet to use when making announcements…. apparently true OR false, right Bon Jovi? (Clueless on what I’m talking about with Bon Jovi and Twitter? Read here.) And that’s becoming widely accepted. Facebook’s the place to start a conversation, Twitter’s the place to deliver the information. It’s like a breaking news reporter first on the scene, except faster and sometimes even better. As a business, you can be your own breaking news reporter and on Twitter, you have a captive and interested audience.
If you’re not using Twitter for your business, you might want to start thinking about how to amp up its usage. If you’re not sure where to start, our team can give you a few ideas and help you even discover how to use Twitter and not take up a lot of time. New product releases, special sales, business announcements – they all need to be going on your Twitter feed. After all, if news of the royal baby is going to be coming that way, you might as well join the crowd and put your news on there, too.