As the year winds down, many of us find ourselves wondering how online marketing will react to changes in the economy, technology and trends in consumer behavior. Gear up for the new year by taking a look at the essential trends that promise to dominate online marketing.
Online Marketing Trends You Can’t Afford to Ignore
Mobile is more important than ever. A growing number of online searches are being performed on mobile devices like smartphones and tablets. The introduction of the Apple Watch this spring promises to boost the use of wearable technology and make mobile optimization even more essential.
Quality content is non-negotiable. One of the biggest ways that brands can establish authority and work to establish a relationship with their consumer base is by consistently publishing content that is high-quality and useful.
Video will be an essential part of online marketing efforts. Video has impressive power to demonstrate the capabilities and features of a product quickly and more clearly than almost any other form of content marketing. Video is also useful for helping businesses to create an emotional response in their clients, making it more memorable and more likely to be shared.
Online advertising will grow in popularity. Experts predict that paid internet advertising will grow by 10% in 2015. For businesses to stay competitive and relevant in the new year, they will need to utilize paid online ads to keep reaching their consumer base.
Strategic Online Marketing Services
You can’t afford to ignore the latest trends in online marketing. But most business owners simply don’t have time to the research and daily maintenance needed to achieve peak results. That’s where we come in. To learn how Turn the Page can partner with you to achieve your online marketing goals, call (816) 527-8371 to talk to one of our online marketing experts today.