Online Marketing: Better for Long-Term Growth

By January 16, 2013Blog, Online Marketing
multiple device access graphic with text online marketing: better for the long term growth

Online marketing is the best way for your business to see long-term growth. By the time a television advertisement screens or once a newspaper ad has been read and disposed of, you have already begun to lose your audience.

Real, organic online marketing is what it takes to leave a long-lasting impression with your customers. Over time, online marketing tactics have the ability to establish solid client-customer relationships, which act as the glue that gets a client to stick around for sales and services to come.

Why Organic Online Marketing Matters

Organic online marketing does not mean your marketing is not strategic. Becoming organic is something that takes experimentation and patience, and online marketing acts as the perfect testing grounds to perfect this skill. Integrating a sense of authenticity in your marketing approach is important regardless of who your audience is.

Why is this factor so important? Instead of shouting over a commercial about your services and forcing your message onto a consumer, you can specifically target an audience in a helpful and “natural” manner. Don’t believe us? If you needed some persuasion, consider the fact that 57 percent of television users are surfing the Internet at the same time they are watching television. In addition, of the links that online users click, 70 percent are organic.

How Online Marketing Works

Online marketing doesn’t just limit you to printed materials or a television screen. When it comes to the Internet, there are a number of effective marketing solutions available.

Social Media

Social media has become one of the most powerful marketing tools of our times. In fact, social networking sites have become so crucial that in 2012, 75 percent more businesses believe that Facebook is crucial to their business. Social media is important, because it allows businesses to connect to their customers on a more personal level. In the click of a button, businesses are accessible to the public.


Blogging has become a very important marketing tool, as it enables businesses to provide their audience with useful tips that still remain service or product-centric. Potential and even existing customers do not want to read about your products all day, everyday. Instead, businesses need to approach their clientele as a friend, providing helpful advice, and blogging does just that. “81% of U.S. online consumers trust information and advice from blogs,” reported a source. Establishing yourself as a trustworthy source can be helpful in receiving long-term business results.

Email Marketing

Unlike traditional direct mail, email marketing keeps the communication going on a regular basis. This form of constant contact is one of the many benefits of online marketing. So, rather than have your audience forget about you after they recycle your direct mail ad, you can give them daily reminders of what specials your business is offering or other useful information.

Online Marketing: An Absolute Must

When it comes to the long-term success of your business, online marketing is an absolute must. Online marketing creates helpful, natural ways for your company to communicate with your audience, which helps create lasting results.

To learn how Turn the Page Online Marketing can help you create results-driven business, contact us at (816) 527-8371 or (844) 889-5001 or visit our office in Lee’s Summit today.

Author Amanda Hall

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