As online marketing experts, we are regularly asked about the difference between online marketing and advertising. Industry outsiders ask, “Aren’t they the same?” The short answer is “no.” Online marketing and advertising do not exist in black and white — both industries operate in vivid, pixelated color. Sometimes the flashing lights can make it difficult to decipher what makes online marketing and advertising different. If there is still any confusion, take heed — we are here to set the record straight.
What They Have in Common
Both online marketing and advertising share the same goal of selling products and services. The similarities end here, though. How online marketing firms and advertising agencies work to achieve this shared end goal is quite different, which brings us to our next point: what makes these industries different?
What is Online Marketing?
Just as the name suggests, online marketing happens online. If you are picturing little marketers working in an online cloud, you are a tad off base. Picture this instead: online marketers work to help companies identify its target audiences, disperse product or service-related information, and shape the product and/or service image accordingly. The most important thing to remember, though, is that all of these things are achieved through a number of online efforts.
Still unsure of how it works? Email marketing, mobile marketing, SEO, and online content creation all employ strategic approaches that share the sole goal of helping the right audiences find the information they need in order to make a purchase. As online marketers, our job can sometimes be a game of hide and seek. While we spend a lot of time placing carefully crafted information in all the right places, we also spend time seeking out the right target audiences.
What is Online Advertising?
Online marketing is more of a continuous process, whereas online advertising operates in start-stop waves. Traditionally, advertising exists on campaign time – some short, others long. Because of the nature of online advertising, this service acts as an important way to supplement product or service information. What does online advertising look like? Online advertising can include both complex and basic ad placements. For example, something as simple as a paid search ad can be placed in search engine results. On the other hand, interactive banner ads can be equally effective. Online classified ads, pop-ups, and social networking ads are additional examples of online advertising at work. What do these things have in common? Money. Online ad placements cost money.
Online Marketers and Advertisers Can Be Friends
While both online marketing and advertising are excellent business solutions, it is important to remember that these services are different. Although these industries offer different things, advertising and marketing often complement each other’s efforts. Advertisers and marketers can work in harmony to get your company’s product or service some great traffic, so don’t underestimate the power of this union.
Learn More About Online Marketing Today!
Online marketing can help your business reach a wide scope of potential customers. It is important to choose the right online marketing company, though. If you are ready to get on the online marketing bandwagon, look no further than Turn The Page Online Marketing. For details about our online marketing services, contact us today, give us a call at (816) 527-8371 or (844) 889-5001, or visit our office in Lee’s Summit.