I was just reading the 2011 Ranking Factors Guide that SEOMoz just published. Yes, that is how I spent my Friday night. I realize how that looks. Anyway, there wasn’t anything that really surprised me, I think it makes sense that Google and Bing are heading in the direction they are in. At the end, I was reading comments and one caught my attention, “the tricksters continue to lose ground while honest marketing and engagement efforts gain ground…” I feel the same way.
The internet is more and more mimicking real-life. Just like we engage more with the people that we find the most interesting, search engines will rank sites higher based on what people find interesting by retweeting, sharing or linking. Isn’t this the way it’s supposed to be?
Now I’ve really put the pressure on you, huh? When I am introducing businesses to social media, there is always a fear of content. What do I post?
I have yet to meet a client who doesn’t have a lot to say about their business or their industry. In fact, most business owners have similar characteristics in that their passion is magnetic. Some more than others, but if they have an opportunity to talk about their business, they can open up and capture everyone’s attention. It really is beautiful to see and it is one of my favorite things about my job. I usually say, “If you can speak, you can blog.” But I guess I’ve only said that to people who are passionate about their business and industry. They have a lot to say and they know a great deal. That is why I believe they can learn to post well. You have to post passionately.
Relevant content isn’t just about social media, it’s website content too. And, it will be all internet engagement, including writing reviews, commenting on blogs, pictures and videos you post, everything. It all matters. When it comes to the internet, your opinion matters. And that is the best thing about online marketing.
I won’t be changing what I teach very much. There may be a few details to consider, but the overall concept is still the same. Content rules!