It’s 2015, and we are officially in the future. (We even have hoverboards! Sort of.) Information moves at a lightning pace, and businesses of all sizes need to keep up or get left in their tech-savvy competitors’ wake. Online marketing plays a key component in generating new business, and you need to ask yourself, “How can I stand out?” You may be doing everything right, and if so, good for you. But for those of you whose marketing plans could use some tweaking, here’s what you need to consider for your 2016 marketing plan:
Look at data from what’s already worked. Revising a strategy is much easier than developing a new one because you have a lot of information from past results. Use Google Analytics to measure your traffic for about a month before starting over.
Once you’ve compiled a useful set of data, re-focus your campaign to effectively reach those people. If social media is a source for clicks, spend some time engaging with those networks. For business-to-consumer companies, using Facebook or Twitter may be your best bet, but for business-to-business companies, stick to LinkedIn.
It’s All in the Delivery
Business owners are constantly pressed for time, and it can be tempting to put your marketing on autopilot. Bear in mind that automatic posting can push people away, rather than attract them — think of every time you’ve had to speak to a customer service “robot” for your credit card company. The same principle applies to social media. Commit to posting your own material and add a personal touch. Your audience will thank you.
Evaluate Your Most Popular Blogs
Is your evergreen content still attracting visitors? Is that traffic converting? (By the way, if you aren’t blogging, you should be.) People will respond to quality content rather than frequent posts that fizzle out.
Reuse Your Content
If you’ve invested the time and effort to create great content, republish it — though it can be risky to your search rankings. Instead of re-posting something verbatim, consider repurposing it as an ebook or infographic. Like with financial investing, diversifying your content means a much higher return on investment.
With a well-developed marketing plan in place, your 2016 marketing efforts could generate new leads, which means your team needs to be prepared to handle an influx of new business.
Reach out to Us Today
The online marketing experts at Turn The Page are ready to help take your business to new heights in 2016. Call us at (816) 527-8371 or (844) 889-5001 to learn more today.