With holiday retail spending predicted to hit the $617 billion mark, your small business can’t afford not to capitalize on this uptick in sales. The problem: every other retailer knows the same thing, that missing out on the holiday sales wagon could spell major danger for their company.
So at a time when everyone is bringing out the big guns with respect to marketing, how can you help your business stand out from the holiday crowd? Here are a few tips to ensure that your bottom line is merry and bright by heading into the new year.
Marketing Tips to Maximum Holiday Sales
Decorate Your Marketing Materials. If you want your clients to spend holiday dollars with your small business, make sure all of your marketing materials suggest that your company is capable of delivering holiday delight. Adding holiday imagery, however subtle, to your campaign materials suggests that your business is aware of the season and prepared to help clients enjoy it.
Prep Your Ecommerce Site. Ecommerce sales are expected to grow 16.6% over last year’s sales. The holidays are not the time for you to discover that there is a fatal flaw in the ecommerce portion of your site. It pays to spend time and resources making sure that your ecommerce functionality is flawless. If your clients have trouble buying from you online, rest assured that they won’t hesitate to move on to your competition.
Don’t Be a Scrooge With Your PPC Budget. Holiday sales season could be a make-or-break time for your business. That’s why you should consider upping your PPC budget. Even if you’ve slacked on the rest of your holiday marketing to-do’s, PPC can be the savior of your company’s holiday season. Gift related keywords like “Gifts for Mom”are an especially smart choice at this time of year.
Results-Driven Holiday Marketing Campaigns
Whatever your goals for this holiday season, a carefully crafted online marketing campaign can help you reach them. Whether you need strategic PPC marketing, a fresh email marketing campaign, or help with your ecommerce site, we can help. To learn how Turn the Page can partner with you to achieve your online marketing goals, call (816) 527-8371 to talk to one of our online marketing experts today.