Goodbye, Yellow Pages. Hello, Online Marketing

By February 24, 2013Online Marketing

Although the Yellow Pages used to be a hot bed for business listings, there is nothing hot about their recent listing success — it’s all about online marketing. We did some research, and studies show that Yellow Pages listings have gone cold. In today’s marketing, online marketing rules phone call and lead generation. Need some convincing about call generation through online marketing? We have the details about online marketing and Yellow Pages listings here.

The 101 on Phone Call Generation: Yellow Pages vs. Online Marketing

Phone calls are the lifeblood of businesses. Because of this, it is crucial that potential and returning customers can find you online. So, where are consumers looking for business-related information? Let’s begin by learning where they are NOT searching. The numbers are in — it seems the Yellow Pages has become a consumer resource of the past.

“Multiple studies confirm that consumers report using the internet first (80% of the time) when they need a new product or service, and printed Yellow Pages only second or third (about 50% of the time.) And even if the consumer does reach for the printed Yellow Pages, your ad still has to stand out (size, graphics and color,) which ups the expense of being in the book,” reported Forbes. With so many obstacles, it should be no surprise that call generation is headed in a new direction.

Online Marketing Prompts More Call Generation.

With 80% of consumers using the Internet as a research resource, online marketing has stepped to the forefront. Online marketing is an all-encompassing word used to describe the many efforts of online marketers, such as paid search, business listings, and the creation of quality content. Collectively, these online marketing efforts are effective in lead generation.

Paid search, for example, enables you to specifically target consumers from specific age groups, working classes, and interest groups. Together, both paid search campaigns and SEO (search engine optimization) work together to get businesses quality leads that are derived from solid organic and non-organic online marketing efforts. Furthermore, other online marketing tactics like online business listings — think Yahoo, Google, Bing, etc. —  help consumers easily locate important contact information. Within the click of a button, these online marketing techniques enable consumers to access maps, contact listings, and other useful information.

Make Online Marketing a Part of Your Business.

In our information-obsessed society, easily accessible information is of the essence. Supplying consumers with the most information possible is one of the best ways to ensure their business. The solution is simple: Utilize results-driven online marketing methods, such as paid search and business directory listings. In a world where business information can make the difference between a sale and a non-sale, online marketing is essential.

Our Online Marketing Services Can Help Your Business.

So, as the new year rapidly approaches, be sure to thoughtfully consider where your marketing dollars are being spent. As a whole, online marketing is the best marketing resource available to small and large businesses alike.

Ready to make the online marketing transition? For information about our online marketing services, contact Turn The Page Online Marketing of Lee’s Summit, MO, today.

Turn The Page Online Marketing is proudly serving Kansas City and its surrounding areas.

Author Amanda Hall

More posts by Amanda Hall

Join the discussion No Comments

  • Mike says:

    This is great stuff. I’m going to make sure all my friends who run a small business know!

  • Brad McGhee says:

    Crazy how fast things can change! It may have been a long time coming but now that it’s official it’s almost dramatic.

  • Perry Ziehm says:

    Having grown up with the yellow pages its sad to see them go but I know for a fact that I have not used them in years so it makes sense.

  • American Behavioral Clinics says:

    Its a sad now that the yellow pages are dead, but it was bound to happen sooner or later.

  • Bruce Fearon says:

    Yellow pages use to be where people went to find a company and now it seems google is where most people go. I don’t know many people who don’t use google to find out all kinds of information.

  • Gregg Lynam says:

    Its weird to think that the yellow pages are dead, but I can’t remember the last time I heard someone say they were using the YP or I myself used them.

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