I read an article the other day and this really struck me,

“Regardless of what industry you are in or how your target customer is wired, today is the least receptive to social media your customers will ever be. Each day, they will accept it more, use it more, and expect you to serve their needs more via social media”

I can’t tell you how many times I’ve heard a small business owner tell me their customers are not on Facebook (or LinkedIn or Twitter).  I have to ask, “How do you know?”

There are 500 Million Facebook Users, that’s 1 in every 13 people on Earth.  Not the right demographic, you say? 48% of 18-34 year olds check Facebook as soon as they wake up. More than 30% of all Facebook users are over the age of 34. Twitter users now send more than 140 million tweets a day.  LinkedIn has around 35 million members. If today is the least receptive your customers will ever be to social media, think about what this means to your business tomorrow and a year from now.

I think when a business owner says, “my customers are not on Facebook”, what they are really saying is,

” I don’t know how to use social media to reach my customers.”

Your customer’s behavior is forever changed because of the internet, it will never go back to they way it was before. People want the most current information to be accessible at their whim and social media is the vehicle that will do it.

It’s time to embrace social media and learn how to use it for your particular business. It’s not a one-size-fits-all; it takes some strategic planning, collaboration between departments, and some trial-and-error. But, isn’t it better to be on the forefront (where you can afford to make some mistakes) than be left behind?

Social media is the tool that levels the playing field between small business and big business. You want to play with the big boys?  You can.

Author Amanda Hall

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