If you haven’t already heard the word, Facebook is going public. On the first of February just shortly after the closing bell, the highly anticipated S-1 document was filed with the S.E.C. — no, not that SEC but did you see who signed a letter of intent with MIZ-DGB?! — and shared some interesting information about the highly popular networking site ::
- Net income rose 65% in 2011 to a whopping $1 billion dolllllarzzzzzzz.
- From this time last year, daily activity rose 48% to 483 million users.
- Since September, monthly activity on mobile devices jumped up to 425 million from 350 million.
- There are 2.7 billion likes and comments daily. 250 million photos each day.
And now we get to see the rest of Facebook has been hiding from it’s throne…if it’s anything like those ‘Laugh It’s Free’ photos full of grade school grammar and cats, I’m hiding them too.
FB also admitted that 85% of its revenue in 2011 alone came from advertising – something not on mobile devices yet. Sales forecasts show growth in the next few years, but not nearly as much as they did in 2011. That’s a pretty much given…maybe everyone is catching on that paid search really isn’t the way to go?? Insert smiley face here.
With an initial IPO of $5 billion dolllllarzzzzzzz, I think I’ll pass on loading up my portfolio…unless someone is willing to go in on a million shares with me. Any takers??
Facebook is what it is — a great social networking tool meant to reach out and communicate with customers/clients/friends/family and all those folks waiting out there to hear what you have to say. Not to fill the sidebar with ads for a $20 bullet bottle openers. That’s truly on my screen now…I’m not entirely sure how I managed to fall into that intended market but maybe it would be a great gag gift?
Without giving a soapbox spiel on the schematics of this business move Facebook has taken or shareholder issues, I will say that I am looking forward to seeing where it takes the social networking king in the future. If Mark Zuckerberg can think of this then who knows what’s next?! We will certainly be waiting at Turn The Page!