So, you’ve got the best product in your industry, competitive prices, and (so far) your marketing plan is pulling in a decent stream of new customers. Now it’s time to sit back and watch your company blossom from a few little roots and buds into a firmly held tree, right? Wrong. While these are essential parts that any business needs in order to grow, there is one key element that is being left out — customer service.
Even though today’s world relies less and less on phone calls and more on the internet, cultivating a top-notch customer experience is one of the most highly valued parts of a business. Although we might seem like an anti-human touch society, everyone wants that human connection.
Customers who aren’t happy with the customer service, or that they had no service at all, will move their business elsewhere. 53% of consumers that moved their business to a competing company say it’s because they feel underappreciated and 42% say it’s because of rude staff. Read More