So, you’ve got the best product in your industry, competitive prices, and (so far) your marketing plan is pulling in a decent stream of new customers. Now it’s time to sit back and watch your company blossom from a few little roots and buds into a firmly held tree, right? Wrong. While these are essential parts that any business needs in order to grow, there is one key element that is being left out — customer service.
As a small business owner you are likely chief, cook and bottle washer. Adding social media maven to your job titles probably seems like a headache but, like it or not, if you have a product or service that people use then people are going to talk about you for good or bad.
Learn from the mistakes of Applebee’s and be smarter about negative comments.