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Apple

Integrating SEO & PPC

By | Apple, Online Marketing, PPC, SEO | No Comments

SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.

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Apple Unveils iOS 7…And Controversy

By | Apple, Blog, iOS | No Comments

The new iOS update has arrived, and it’s the most wonderful time of the year for iPhone and iPad users…or is it? Apple unveiled its latest features last week, and some people are less than impressed. Apple is calling iOS 7, set to be released this fall, the “biggest change” since the original iPhone was introduced to the public. But are these changes too similar to other current operating systems and apps on the market?

Home Screen

Apple has decided to completely revamp the visual aspects of the iPhone. Home screen icons are now bolder, and the “slide to view” feature is now gone. In fact, the lock screen looks strikingly similar to Android’s.

Notification Center

Aside from the visual changes, the control center gives you access to several features like Wi-Fi, airplane mode, flashlight, and more.

Mail

Many people are comparing the new Mail app to an existing one called Mailbox due to the new swipe features.

Multitasking

Users have been asking for multitasking features for a while, and now they’ll get them. The option is being compared to WebOS developed by Palm.

Safari

A new flipping card-tab overview is similar to that in Google Chrome for iOS and Android. Safari will also now offer full-screen browsing, and searches can be performed in the address bar.

Siri

Siri now has new voices with a flat new interface, and the voice system can control new functions like brightness and playing back voicemails.

Music

iOS 7 will include a new iTunes Radio player to match streaming services like Pandora and Spotify.

Photos

Users have been asking for a way to organize photos by date and location. Photowerks, a 99-cent app, was developed to do just that. Less than a month later Apple announced a new option called Moments as a part of the new update, and it does the exact same thing as Photowerks.

What do you think? Do you like the new designs and changes, or are they too similar to other apps and systems? Let us know what you think in the comments below!

 

It’s a Mac Mac World

By | Apple, Mac, Steven Jobs | No Comments

In 1982 a young college drop-out named Bill Gates made the world a far more boring place by inventing the desktop computer. Using a clunky platform tediously named Windows, he proceeded to gather other dull, like-minded sheep to breathe in his lack of imagination and so the world was indoctrinated into the Microverse.

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