Well, maybe not you personally, but the business you either own or work for. The world is not going to the dogs, it’s going to the internet, the wireless internet to be exact (have an android phone or a laptop?) As a newbie to the world of Social Media Marketing for business, I am amazed at what is available for business owners that will (not could) expand your footprint in your market as well as keep your marketing overhead down. I heard a presentation by a Business Coach the other day and he used a quote from the book Inbound Marketing by Halligan and Shaw that went like this: “Ten years ago your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.”
If you don’t have a website (that has a good URL and is optimized) that has links to your Facebook page and Twitter Accounts, and your website has other links and other sites link to your site… if you don’t have a business listing in Google Places, Bing, Yahoo, Merchant Circle, Yelp etc…If you don’t blog and read other blogs related to your business area and are making comments and are being left comments… What you don’t know about Social Media may not only hurt you- it is probably costing your business money.