A few months ago the Midwest was hit by a really bad hail storm, many people had severe hail damage. Before walking into a local business networking meeting I checked my Facebook to see if anything had happened since last time I checked (being honest that was most likely 5 min). One of my facebook friends that has moved to Florida updated that she needed a roofer to come look at their house her in Kansas City but she didn’t know anyone. I actually have a roofer in my meeting. So I shot her a message telling her I would have him call and slipped him a referral slip. It literally took place in 3 minutes time. This is just one example of how Facebook works for local business – I have hundreds!
We had this discussion yesterday about how Facebook is not a search engine, if I need a nail salon, a spray tan or a high heel fixed (yes I do fix my favorite pairs) I don’t look it up on Facebook I will Google it. (With that being said your business HAS to be in Google Places or you are missing out on a TON of business) But Facebook is great for your business because you can get recommendations on businesses but you also get the opinion of a friend or someone you know. Let me give another example.
If my girlfriend messages out I want to get pictures taken of my kids I can share 5 different pages of photographer friends that I know. Some I can tell if I was pleased or some I would recommend because I like their work. My friends are more likely to look at a personal recommendation over someone we don’t know.
So to all you local business owners who do not have a Facebook – you HAVE to have a business page for this to even work… Have a good day and send me your page requests so I can like your business. 😉