Reaching Your Target Market

Most online marketers are quick to share the importance of maintaining a Facebook presence for your business. What they don’t tell you, though, is that updates to Facebook’s algorithm have drastically changed how you can reach customers on the platform, effectively rendering organic reach dead.

This doesn’t mean Facebook isn’t the place to be, though. Quite the opposite, actually: Facebook’s paid model provides a unique opportunity to get your business’ name in front of the right eyes — at a low cost. One study found that 70% of Facebook ads had an ROI of 3x or better; 50% had an ROI of 5x. . With the right Facebook advertising experts (ahem…), you can collect leads, keep your brand top of mind, and affect off-site purchasing behavior.

Design & Demographics

We’re aficionados when it comes to Facebook ads. We know the ins and outs of the platform’s sophisticated demographic targeting capabilities, so we can pinpoint people by location (down to a 1 mile geographic radius), income bracket, age group, socioeconomic status, household composition, job title, interests, and much, much more. Based on your goals, products, and services, we’ll develop a strategy to best leverage Facebook’s options so that our ads reach your target market(s).

Beyond strategy, we excel in ad creative. We combine demographic targeting with compelling copy and striking design to make your Facebook ads stand out and convert. All creative is developed with your customer persona in mind.

Conversion-Minded Campaigns

Your goals are important to our plans. From ad copy and imagery to demographic targeting to campaign objective selection, our all-encompassing strategy is designed with conversions in mind.

Ad Creative That Works

Our PPC experts and copywriters combine forces to conceptualize and produce ad creative that compels customers to act. In Facebook ads, you only get a few words and images to convince and convert: we make them count.

A/B & Multivariate Testing

Facebook ads aren’t a “set it and forget it” task for our team. We conduct A/B and multivariate testing to determine what works and net the highest ROI and lowest cost-per-click or impression.

Reporting & Analytics

While we love the creative side of Facebook ads, we also know that for campaigns to be effective, you must review results and make strategy adjustments. We’ll share this data with you so you can gauge our worth, too.

No Cookie Cutters Here.

For your business to stand out, you need Facebook ads that do, too. That’s why we forego templated designs and tired copy, and we create and run new campaigns for your each month. We’re constantly tweaking targeting variables to fine tune your Facebook ads for maximum impact and minimum cost, and we also know how to adapt our techniques based on campaign objectives, from lead generation to offer redemption to event booking to mobile app downloads to website conversions. Every business and industry is unique, so our approach to Facebook ads is, as well.

Keep your name on the tip of their tongues, at top of their minds, and in the heart of the platform with nearly 1.5 billion monthly active users. Call (816) 527-8371 or (844) 889-5001 to start running Facebook ads today.

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