The Importance of Blogging
Is blogging really that useful? If done right, absolutely! First, blogging is incredibly helpful from an SEO standpoint. Search engines love fresh content and content that successfully targets relevant keywords. With the right set of skills, your blogs can cover both of these search engine essentials and help increase traffic to your website. In fact, according to HubSpot, small businesses who post more than 15 blogs a month see a 5x website traffic increase.
Blogs also can help to build your business as an authority in your industry. This may not result in immediate sales, but over time consumers searching for a product or service online will remember your high-quality, useful content and see your name as a brand they can trust.
Want a way to share company or industry news with your clients? Blogging is a perfect platform for that, too. Writing a blog about a special event or other company news is a great way to get the word out and keep your clients up to date.
Blogging also goes hand in hand with social media. Sharing blogs on popular social media platforms, like Facebook and Twitter, is another way to keep your social media pages updated and to increase engagment on your pages.