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Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand.┬áThat’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

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