Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:
So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.
When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.
We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.
Check out what we think might be in the cards for online marketing in the next year.
You’ve done it.
You’ve crafted your unique take on a topic and stitched sentences together. Really good sentences. Sentences you’d like to print out and hang on your refrigerator.
You’ve revised and rewritten — you’ve weeded out the typos and the weak words and your post is awesome.
Bad news, though. It’s not over.
Crafting great content is half the battle. The other half is making sure people find it, read it, and respond to the message that is delivered.
That’s where Search Engine Optimization — SEO — comes in.
Content may be king, but coronation can only happen with a little behind-the-scenes help from its faithful steward, SEO.
Software robots called ‘spiders’ browse through millions and millions of web sites and pages and index important words and where they find these words. The next step in the process is building the index…or spiderweb if you really want to go with the spider thing. I don’t, so we’ll stay on track.
There’s more to your website than just pictures and text. If you ever want to see the world that hides behind those pictures and text, on any website, right-click and select view-source. There you will see a bunch of jumbled words that make about as much sense as your party years in college. Those little words all represent something that the website uses to communicate with the computer to show text here and pictures there. It will look like gibberish to you, but it’s speaking the computer’s love language: HyperText Markup Language, also known as HTML.
Much of what you see inside of the source code is cosmetic, like the layout of the website and which pictures or text to display. But some of that code talks to other computers on the Internet like Google’s and Bing’s computers. Those are the important pieces of code for your website.
On the Internet, you’re like a human lost at sea. The way you get spotted by the giant ships of Google, Yahoo!, and Bing is with flares, and these flares are pieces of code on your website that yells to the ships passing by, getting their attention and drawing them to you. Those pieces of website code matter most if what you’re trying to do is get ranked higher in search engines. So, I’m going to show you a few bits of code that will boost your chances of Google, Yahoo!, and other search engines finding your website online.
For businesses without a storefront, local search can get tricky.
Google wants to avoid businesses appearing in local search results if that business does not have a physical location in the city searched. They address this in the Google Places Quality Guidelines, where they disallow PO boxes and fake addresses.
The only known exception to this guideline is a business with general service areas. In this instance, businesses are to create a listing under one physical location. They are then allowed to designate those service areas. However, listing the designated service areas may not be effective in those areas with heavy competition.
In order to begin ranking in local search, we recommend the following tips and tricks.
When launching your small business startup, you likely know you need a strong web presence, but you’re lost on where to start. Have no fear, Turn The Page Online Marketing is here! We’ve prioritized the steps you need to take while establishing your business startup’s presence in the online marketing world.
You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?
In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.