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Pay-Per-Click

Search Engine Results

INFOGRAPHIC: New Google Search Results Page: What Your Small Business Needs to Know

By | Google, Google Adwords, Infographics, Local Business, Online Marketing, Pay-Per-Click, PPC, SEO | No Comments

Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.

Just when you think you know Google, the search engine giant decides to change up how it displays results.

We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.

See how Google's #SERP changes impact your #SEO & #onlinemarketing efforts! Click To Tweet

Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.

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5 PPC Tips for Total Adwords Beginners

By | Paid Search, Pay-Per-Click, PPC | No Comments

While all aspects of online marketing have their intricacies, I’d argue there’s no discipline as misunderstood and at times underappreciated than pay-per-click, or PPC, advertising.

On the surface, a business owner might get the basics of PPC. These are the ads that hang out at the top of the Google search results page, driving users to specific websites. Entrepreneurs might even understand how the ads are placed: through a complex system of bidding on target search terms.

If you’ve always wanted to know a bit more about PPC and all it encompasses, we’re providing a few tips you can use as a newbie to create an effective campaign — or at least to recognize a good campaign when you see one.

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Seven Google Adwords Sins Small Businesses Make

By | Google Adwords, Paid Search, Pay-Per-Click | No Comments

The paid search experts and Google Adwords Certified Partners at Turn The Page spend a lot of our time conducting successful Google Adwords campaigns. But as we continue to help small businesses grow with pay per click advertising, we also encounter a slew of Google Adwords campaigns that simply are not effective.

Though the interface makes it fairly easy to create a simple pay per click advertisement, it is easy for small business owners to unknowingly commit Google Adwords sins. If you are currently conducting a Google Adwords campaign and not seeing the results you anticipated, it is time to reevaluate your ad and consider if you are making one of these seven Google Adwords mistakes.

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