Category

Online Marketing

Day in the Life

A Day In the Life of an Online Marketer (Told in GIFs)

By | Online Marketing, Online Marketing Strategy | No Comments

Turn The Page employees often get skeptical looks from family and friends when we tell them we work in online marketing.

For many people, it’s unclear what exactly this entails.

Wondering what an online marketer does? Find out, GIF-style! Click To Tweet

To provide a little context, we present an Illustrated Day in the Life of a Page Turner.

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Search Engine Results

INFOGRAPHIC: New Google Search Results Page: What Your Small Business Needs to Know

By | Google, Google Adwords, Infographics, Local Business, Online Marketing, Pay-Per-Click, PPC, SEO | No Comments

Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.

Just when you think you know Google, the search engine giant decides to change up how it displays results.

We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.

See how Google's #SERP changes impact your #SEO & #onlinemarketing efforts! Click To Tweet

Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.

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Blog Platforms

Stay in or be Social? Choosing the Right Blogging Platform for Your Business

By | Blogging, Content Marketing, Content Writing, Facebook, LinkedIn, Online Marketing | No Comments

Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?

Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.

Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?

In-house or external blog? Weigh the pros & cons before deciding where to place your content! Click To Tweet

There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).

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TTP Blog Title _ Integrating SEO_PPC(12)

Integrating SEO & PPC

By | Apple, Online Marketing, PPC, SEO | No Comments

SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.

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How to Benefit from Get to Know Your Customers Day

By | Get to Know Your Customers Day, Online Marketing, Small business, Small Businesses | No Comments

In today’s business world, the popularity of big box stores and online shopping have changed the way that many businesses are able to interact with customers. Unlike in the days of mom and pop stores, many business owners today never meet most of their customers in person. Customer service takes on a whole new meaning many of our transactions are now done over the Internet. The third Thursday of each quarter is now officially Get to Know Your Customers Day, which can be a great opportunity for businesses to take the extra time and effort to reach out to customers.

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What to Expect in SEO in 2016!

By | Google Changes, Google Maps, Google My Business, Local Business, local search, mobile phone, mobile search, Mobile Websites, Mobile-Friendly, Online Marketing, Search Engine Optimization, Search Engine Optimization Changes, SEO, Small business, smart phone, Social Media | No Comments

When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.

We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.

Check out what we think might be in the cards for online marketing in the next year.

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World Series

Leveraging the World Series in Your Franchise Marketing

By | Franchise Marketing, Marketing Plan, Online Marketing, Social Media, World Series | No Comments

This post was originally published on October 22, 2014. To celebrate their second consecutive trip to the World Series, we are sharing it again!

Let’s go, Royals!

Our Kansas City-based online marketing firm has baseball on the mind for obvious reasons. After an unprecedented
8-game postseason winning streak — no need to talk about Game One — the Royals are representing our home turf as American League champions in this year’s MLB showdown.

As we watch the boys in blue with bated breath, we’re sharing a few of the ways we’ve noticed brands incorporating the World Series into their marketing efforts — and what your takeaways should be for your franchise marketing strategy.

Organically Integrate the World Series (Or Another Sporting Event) in Your Franchise Marketing Efforts

Lee Jeans Uses Local Loyalty

Perhaps the smartest way we’ve seen a brand use the World Series in their marketing plan? KC’s own Lee Jeans is calling for all Royals fans to support the team by donning local blue jeans, rather than denim made by San Francisco-based Levi’s.

Today, Lee Jeans is hosting a Blue Jean Trade-In at their Merriam, KS headquarters, inviting people to drop off used jeans (whether they’re Levi’s or any other brand). The cast-offs will be donated to San Francisco homeless shelters, and to benefit the KC area, the company will be donating an equal amount of Lee Jeans to shelters in the metro area.

Donors get entered to win an $1,000 Visa gift card, and all receive a coupon for 85% off one item at Lee.com, an homage to the Royals’ 1985 World Series win.

Your Franchise Marketing Takeaway?

Sure, everything aligned almost cosmically — the fact that Levi’s is based in San Francisco, home of the Giants, makes the Lee vs. Levi’s rivalry a perfect parallel for the KC vs. SF World Series — but your franchise marketing department can still take a few cues from this campaign even if the dots are a little harder to connect.

The Lee’s marketing team did a great job of cheekily appealing to their hometown fanbase with nods to the Royals’ last Series win — 1985 echoed in the 85% discount — and capitalizing on the call to action of supporting the boys in blue by wearing KC’s own blue jeans. Throw in some charitable donations in two cities and an $1,000 giveaway, and — forgive us, we have to — Lee’s campaign is a home run.

Discounts

One easy way to include any sporting event in your franchise marketing? Individual franchise locations can offer a victory discount to fans. Whether you opt for the Papa John’s route and provide an online discount the day following the win or ask consumers to stop in wearing their team gear to receive reduced rates in person, this promotion is easy to implement for almost any event, and can be customized region to region, making it ideal for franchises.

But what if your franchise has no direct connection to the World Series, no fanbase to nod to? You shouldn’t bench yourself just because your campaign won’t be as resonant. One reliable way to capitalize on any mainstream event that local customers will be watching is offering contingent discounts or giveaways. A classic example is Taco Bell’s giveaway, which they’ve done sporadically over the past few years, most recently offering a free Doritos Locos taco to all guests if a base was stolen during the World Series. Contigent giveaways and discounts like these work regardless of who’s playing. You’ll just want to be sure that the product or service you’re discounting isn’t something that will cost your franchise much.

Ticket Giveaways

Ticket giveaways are the ageless classic: a way to drive traffic to a website or social platform as the masses are motivated to win big. Franchise marketers should take note, though, that the big boost in social followers or web traffic shouldn’t be squandered. Make sure you have a plan in place to appeal to contest entrants so that they’ll stick around to hear your marketing messages even after the World Series concludes. Fair weather fans aren’t only in baseball, after all.

Forge a Winning Franchise Marketing Strategy

The team at Franchise Marketing Group features an all-star line-up of social media strategists, major email marketing maniacs, champion content creators, and more, all of whom can’t wait to help you create a franchise marketing strategy that leverages current public events and trends while providing long-lasting results.

Call (816) 527-8371 or (844) 889-5001 today and we’ll knock your franchise marketing plan out of the park!

Increasing Online Presence is Good for Business

By | digital media, Online Marketing, Online Marketing Strategy | No Comments

At Turn The Page Online Marketing, we are passionate about helping improve your business by finding ways to increase your presence online. We are experts at finding what sets your business apart from the crowd finding the best way to highlight your unique qualities. Check out this infographic to discover how online location, prominence, and relevancy are essential to your business!

TTP_Infographic

Take charge of your online presence today. Call our freaky digital marketing team at (816) 527-8371 for more information about what we can do for your business.

Results: Not (P)rankings.

By | Online Marketing | No Comments

We love a good prank at Turn The Page — ahem, just see our Facebook page — but this year on April Fool’s Day, we want to take a second to very seriously celebrate some outstanding client results.

We perform our online marketing jobs with passion — and, no fooling, it shows.

Don’t just take our word for it, though. Check out some of our online marketing results for yourself.

Results_ Not Prankings

Results_ Not Prankings