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Google RankBrain

Google & AI

How Google Uses Artificial Intelligence to Rank Your Website

By | Google, Google RankBrain | No Comments

To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.

Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.

In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina  — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.

So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!

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