Email marketing is one of the most effective methods to reach your audience. It’s highly targeted and produces a return on investment of 4,300 percent according to the Direct Marketing Association. An effective email campaign can attract new business and generate leads. It seems like the perfect online marketing tool, right? It’s great, but without a solid strategy and knowledge of what not to do, your email campaign could be a huge waste of time and a detriment to your business.
Email Marketing Biggest Blunders
1. Emailing Without Permission
If you want to kill your email marketing efforts before they have a change to get started, send emails to people without getting permission to send them. Not only will they immediately click the “unsubscribe” button, you could also get into serious legal trouble because most countries in the world have spam laws. Use an email service provider like MailChimp which has a “double opt-in” system that will prevent you from emailing people who have not given you express permission to do so.
2. Ineffectively Segmenting Your Email List
Once you’ve added people to your email list, you may think it makes sense to broadcast emails to the entire thing. However, if you do that, you’ll lose subscribers and see less engagement and fewer sales than if you properly separate email addresses. Segment your list by interests, location, and buying behaviors to reach the right people at the right time.
3. Not Providing Proper Opportunities to Subscribe on Your Website
Just like you, your website visitors have busy lives. They’re in a hurry, and if they don’t see ample and obvious opportunities to subscribe, they’ll miss them. Is your email subscription form tucked away in a sidebar or or is it on top of your page in the header area? Make your forms easy to find for your visitors and they’ll subscribe.
Let Turn The Page Help
Don’t make email marketing mistakes. Call us at (816) 527-8371 or (844) 889-5001 to learn how we can help you grow your business.