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3 Biggest Mistakes in Email Marketing

By | Email, Email Marketing | No Comments

Email marketing is one of the most effective methods to reach your audience. It’s highly targeted and produces a return on investment of 4,300 percent according to the Direct Marketing Association. An effective email campaign can attract new business and generate leads. It seems like the perfect online marketing tool, right? It’s great, but without a solid strategy and knowledge of what not to do, your email campaign could be a huge waste of time and a detriment to your business.

Email Marketing Biggest Blunders

1. Emailing Without Permission

If you want to kill your email marketing efforts before they have a change to get started, send emails to people without getting permission to send them. Not only will they immediately click the “unsubscribe” button, you could also get into serious legal trouble because most countries in the world have spam laws. Use an email service provider like MailChimp which has a “double opt-in” system that will prevent you from emailing people who have not given you express permission to do so.

2. Ineffectively Segmenting Your Email List

Once you’ve added people to your email list, you may think it makes sense to broadcast emails to the entire thing. However, if you do that, you’ll lose subscribers and see less engagement and fewer sales than if you properly separate email addresses. Segment your list by interests, location, and buying behaviors to reach the right people at the right time.

3. Not Providing Proper Opportunities to Subscribe on Your Website

Just like you, your website visitors have busy lives. They’re in a hurry, and if they don’t see ample and obvious opportunities to subscribe, they’ll miss them. Is your email subscription form tucked away in a sidebar or or is it on top of your page in the header area? Make your forms easy to find for your visitors and they’ll subscribe.

Let Turn The Page Help

Don’t make email marketing mistakes. Call us at (816) 527-8371 or (844) 889-5001 to learn how we can help you grow your business.

 

Should Small & Midsize Business Be Spending More on Email?

By | Email, Email Marketing | No Comments

Whether your business is strictly online or is a brick-and-mortar, email marketing is still a great way to promote your business. Is this being forgotten about? Let’s see… it’s simple, it’s quick.. it will help to stay in touch with customers.. why aren’t we all doing this more?

Here are the reasons we believe your business should be using email:

  1. 1. Keep your customers informed. Having a consistent email sent out either weekly or monthly will keep your customers in the loop. Sending special offers or business updates will influence your customers to keep coming back. A great example of this is an email service reminder (ie. It’s time to schedule your next oil change!).

  2. 2. It’s cost effective. Rather than sending out expensive mail, you can save on postage and printing collateral. Email marketing is one of the cheapest ways to stay in contact with your customers.

  3. 3. It’s trackable! Marketing no longer has to be done blindly. With email, you can track those who open, click, call, and even buy. This helps you know what works and what doesn’t.

  4. 4. Traffic to your website. With a well-planned strategy, an email marketing campaign can draw a lot of quality traffic. With several embedded links to your site, a customer skips any potential distraction from your competitors during a search. Also, in comparison to business cards or direct mail pieces with your URL listed, email marketing is easier for individuals to visit your site since they just need to click a link.

  5. 5. It’s easy & fast. Email marketing campaigns are somewhat painless. With the correct guidance and advice, email marketing can prove to be very time effective as well. Once content, links, and tracking have been put into place, an email can be in a customer’s inbox in no time.

  6. 6. You can make it voluntary. If your first thought about email marketing goes to those annoying emails that you receive but immediately delete, you can avoid following suit. Send to customers who have used your products and services and who are already interested in what you have to offer. With a successful campaign, you can even begin to encourage people to subscribe to newsletters and special offers.

  7. 7. It can build rapport. By staying in contact with your customers, emails turn into relationship marketing. Your customers will begin to feel connected to your business and not want to go anywhere else.

We strongly believe in all of these advantages to running an email campaign to market your business. If you’d like your business to have high open, click-throughs, and conversion rates, you’ll want to be sure that you stick to sending only relevant, timely, and engaging emails.


My advice: Don’t do this alone. A great marketing solution is a team effort and you’ll want to work with experts. For more information, contact Turn the Page Online Marketing to learn how this can help your business grow.

Email – Marketing with Force

By | Email, Email Marketing, Online Marketing | No Comments

Email is very much part of our daily lives. So is email marketing. From the last post about this digital age you know; a recent Pew Research study showed that 92% of Americans use email and 60% said they used it daily. Email is an invaluable marketing tool for local business. It effectively stretches a business website sales funnel. Not all visitors necessarily purchase or become a viable lead on the first visit to a website. Email is used to maintain contact, to educate, engage and in the end, sell. Email marketing is an essential component of any online marketing plan.

When you consider a good lead conversion rate from website visitors is 7%. This leaves 93 out of 100 visitors who leave your website without converting. What a waste. There are steps you can take to mitigate these wasted visits. Some of that 93% that leave have an interest. For whatever reason the time is right for them to convert. If you collect email addresses on your site and through other channels, you can increase the conversion rate measurably. The first step is to maintain contact by collecting email addresses. There are numerous ways to gather email addresses. We will limit ourselves here to some simple steps you can take on your website. The screenshot from our website below shows two email capture data forms.

Here are some methods you can use to acquire opt-in email addresses online:

  • A free eBook
  • A free white paper
  • A free trial membership
  • A free SEO report (change for your business)
  • Offer membership to a club – like a coupon club
  • Include a link to email sign up on all your outgoing company emails.

There are many methods to acquire email addresses offline, here are a few:

  • When you host an event use a raffle to collect email addresses
  • Put an offer on the back of your business cards to get people to sign up for your newsletter.
  • Bounce-backs – Get them back! – Send a postcard
  • Fish bowl at your store front with a monthly drawing.

The days of “Spam” are long dead, it is important to remember that recipients of your emails are by choice. The CAN-spam act sets a low bar for compliance. In 2011 businesses should do everything they can to send emails the the recipients “want to read”. The first step is to use a reputable Email service provider, (ESP) these ensure you are spam compliant and also provide the tools you need to ensure you are reaching your audience in a way they like.

If you are in business you have probably heard the ads from many Email Service Providers:

  1. Constant Contact
  2. Mail Chimp
  3. Vertical Response

Now you have email addresses and a way to deliver interesting and useful information to your subscribers. It is worthwhile planning what you want to achieve from your email list and then how you plan on achieving the goal you have set.  The critical thing to remember is that your method must include be interesting and engaging for your subscribers no matter what you are trying to  achieve long term.  The next post will be describe some of the processes you can use to take advantage of email marketing.

Best Practices for Email Marketing

By | Email, Email Marketing | No Comments

Even as an online marketer, I get annoyed at online marketing sometimes. Granted, I may be a little more picky than some since it’s sort of “my thing;” yet, I’ve learned a lot about Internet marketing, and especially email marketing, as my inbox has began to fill up over the years.

Email Marketing

It seems like you can’t even buy a shirt anymore without being added to an email marketing list. As someone who gets a lot of emails, I’ve seen some great ideas for email marketing. It remains extremely popular with 92% of Americans saying they use email. If you’re trying to figure out if you should begin marketing to your current and potential customers via email, here are a few ideas and filters to use:

Use an Opt-In List to abide by CAN-SPAM Laws

Opt-in Lists – Start out with the basic rule which happens to also be law-abiding. Use an opt-in list, meaning make sure everyone who you send emails to has “okay-ed” that they receive emails from you. The CAN-SPAM laws for businesses indicate that when you send solicitation emails, it must be to an opt-in list. Few things annoy me more, lose my loyalty or completely turn me off than getting emails from companies that I never signed up for nor requested.

Keep Your Email Marketing Short

Keep your emails short, and especially if they are going out frequently. Also remember that more and more people are using smart phones and don’t want to take the time to scroll through your long email nor wait for a dozen photos to load. Keep the photos minimal, the text tight, and your email direct and to the point.

Offer Something In Your Email Marketing

Email marketing is great if you can offer something to your recipients. Try offering a coupon or free shipping if you’re a retailer. You can also highlight special services or giveaways through emails. This way you can not only track who opens the email (which is built into the services ESPs offer – like Constant Contact)  but you can also see who’s acting upon your offers.

Go the Extra Mile in your Email Marketing with Linking

Go the extra mile when you send emails by including other sites and maps. If you’re going to be suggesting people visit other websites or get driving directions, include links and maps in your email. It makes it all around easier.