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Copywriting

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Harnessing the Power of Nostalgia for Your Brand

By | Content Marketing, Content Writing, Copywriting, Social Media | No Comments

Living in the past as an individual? Not so great.

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Living in the past as a brand? It seems to be working.

Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller HouseJumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.

Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?

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Facebook Graphic 5 - Cards Against Humanity

How to Make $71,145 Selling Absolutely Nothing

By | Branding, Copywriting, Holiday Marketing Strategy | No Comments

Typical Black Friday sales are all about convincing consumers to purchase products by offering deep discounts.

Chicago-based Cards Against Humanity has turned that whole concept on its head for three years running, with this year’s Black Friday “sale” really taking the cake.

If you haven’t already heard, here’s the gist of their 2015 Black Friday offering: for $5, customers got absolutely nothing.

And they made $71,145 off of the gimmick.

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5 Great Online Sources of Inspiration for Copywriters

By | Blogging, Content Writing, Copywriting | No Comments

A good copywriter is always searching for new ideas, unique angles, and tools and tricks to refine his or her writing prowess. Copywriters often juggle many different assignments over a variety of topics at once. Sometimes these topics fill us with inspiration and the words come pouring out. Other times, not so much. We all hit mental roadblocks in our writing or are required to write about topics that are, to be frank, downright dull. In these cases, the Internet can be your best friend if you know where to look for inspiration. These five websites are like a shot of caffeine to a writer’s brain to help get those words flowing once again.

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