Category

Content Marketing

Periscope Blog Title

How to Step Up Your Content Marketing with Periscope

By | Content Marketing, Periscope | No Comments

Periscope has only been on the social media scene for a short time, but since its inception it has led an exciting life.

Before its official launch, the live streaming app was acquired by social media giant Twitter, and since its 2015 release, 10 million users have signed on, with 2 million of those being daily active users. Now with 200 million broadcasts — equating to 100 years worth of video — Periscope really is a force to be reckoned with. It’s no surprise that competitors like Facebook have tried to emulate Periscope.

Clearly there are many adopters of Periscope and its fellow live streaming technologies; still, some businesses struggle to see how to best use the platform. We’ve found it to be a valuable tool in our content marketing arsenal.Check out tips for integrating Periscope & live streaming in your content marketing arsenal! Click To Tweet

Check out our recommendations for integrating Periscope into your content marketing strategy!

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Writing “Boring Industry” Content: How to Keep Your Content Fresh & Interesting

By | Content Marketing | No Comments

Content marketing can be a tough game, even for the most exciting industries. More and more companies are using content marketing, like blogs, to promote their brands and attract new customers. However, according to a Chartbeat study, about 10% of readers lose interest after the top of the page and don’t scroll down at all, and the majority of readers only make it through about 60% of the content.

But don’t give up! While it might be true that it’s often easier to create interesting content for industries like travel, tourism, entertainment and food, there are plenty of opportunities for your brand to produce great content that people will actually want to read.

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Harnessing the Power of Nostalgia for Your Brand

By | Content Marketing, Content Writing, Copywriting, Social Media | No Comments

Living in the past as an individual? Not so great.

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Living in the past as a brand? It seems to be working.

Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller HouseJumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.

Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?

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Blog Platforms

Stay in or be Social? Choosing the Right Blogging Platform for Your Business

By | Blogging, Content Marketing, Content Writing, Facebook, LinkedIn, Online Marketing | No Comments

Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?

Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.

Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?

In-house or external blog? Weigh the pros & cons before deciding where to place your content! Click To Tweet

There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).

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Should You Take Aim at Competitors in Your Marketing Strategy?

By | Content Marketing, Marketing Strategy, Social Media | No Comments

What’s business without a little friendly competition? No matter the size of your business or what industry you’re in, you’re bound to have a few (or many!) business rivals competing for your customer base. An effective competitive marketing strategy should aim to develop your own unique brand and make your business stand out from the pack. Sometimes this can even involve throwing a little shade at the competition.

What's business without a little friendly competition? Click To Tweet

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The Importance of an Editorial Calendar

By | Blogging, Content Marketing, Content Writing | No Comments

Content marketing is all about sharing relevant and useful information that helps to promote a brand or business and acquire customers. Successful content marketing means building a loyal following that trusts your brand for quality content and provides you with repeat business. The key to achieving a successful content marketing strategy is to consistently put out truly high-quality content that is focused on what your audience wants to see. What’s the best way to do this? Create and stick to an editorial calendar. Here’s why:

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Is Your Online Marketing Ready for 2016?

By | Blogging, Content Marketing, Social Media | No Comments

It’s 2015, and we are officially in the future. (We even have hoverboards! Sort of.) Information moves at a lightning pace, and businesses of all sizes need to keep up or get left in their tech-savvy competitors’ wake. Online marketing plays a key component in generating new business, and you need to ask yourself, “How can I stand out?” You may be doing everything right, and if so, good for you. But for those of you whose marketing plans could use some tweaking, here’s what you need to consider for your 2016 marketing plan:Facebook Graphic 3, 4, 5 - Option 3 (1)

Traffic Analysis

Look at data from what’s already worked. Revising a strategy is much easier than developing a new one because you have a lot of information from past results. Use Google Analytics to measure your traffic for about a month before starting over.

Target Engaged

Once you’ve compiled a useful set of data, re-focus your campaign to effectively reach those people. If social media is a source for clicks, spend some time engaging with those networks. For business-to-consumer companies, using Facebook or Twitter may be your best bet, but for business-to-business companies, stick to LinkedIn.

It’s All in the Delivery

Business owners are constantly pressed for time, and it can be tempting to put your marketing on autopilot. Bear in mind that automatic posting can push people away, rather than attract them — think of every time you’ve had to speak to a customer service “robot” for your credit card company. The same principle applies to social media. Commit to posting your own material and add a personal touch. Your audience will thank you.

Evaluate Your Most Popular Blogs

Is your evergreen content still attracting visitors? Is that traffic converting? (By the way, if you aren’t blogging, you should be.) People will respond to quality content rather than frequent posts that fizzle out.

Reuse Your Content

If you’ve invested the time and effort to create great content, republish it — though it can be risky to your search rankings. Instead of re-posting something verbatim, consider repurposing it as an ebook or infographic. Like with financial investing, diversifying your content means a much higher return on investment.

Get Ready

With a well-developed marketing plan in place, your 2016 marketing efforts could generate new leads, which means your team needs to be prepared to handle an influx of new business.

Reach out to Us Today

The online marketing experts at Turn The Page are ready to help take your business to new heights in 2016. Call us at (816) 527-8371 or (844) 889-5001 to learn more today.

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Why Nobody Reads Your Blog

By | Blogging, Content Marketing, Content Writing | No Comments

Mastering the “You Had Me at Hello”

What if I told you that your blog has 10 seconds to succeed or fail? I know, it’s harsh. Research has shown that web browsers often spend only about 10-20 seconds on a particular page before clicking on to the next (Nielsen Norman Group). That means the pressure is on to grab each reader’s attention in the first 10-20 seconds of skimming your blog. After you’ve gotten a reader to stay on the page for at least 20 seconds, the chances of them staying on the page long enough to read the whole blog post go up exponentially.

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The Value of Content

The Value of Content

By | Content Marketing, Content Writing | No Comments

Did you miss our Periscope of our presentation, “The Value of Content?” Or maybe you just loved it so much, you want to watch it again. Brittany, Director of the Digital Content Creation Department, and Kelsey, Lead Website Content Specialist, discussed the difficulties of measuring the effectiveness of content.

Reach Out to Our Experts

Learn more about what the term “content” entails and why you need to be paying attention to creating and maintaining it across media.

Check out the Prezi below and reach out to our team with any questions! Contact us online or call (816) 527-8371 or (844) 889-5001 today.

 

Why Your Content Must Be Media Rich

By | Content Marketing, Uncategorized | No Comments

Infographics, videos, images – they’re all becoming more and more essential to your (and our!) online marketing efforts. Media rich content is taking over and there may be no going back. In fact, you may have even noticed a stark increase in media rich blog posts from TTP lately. But what exactly does media rich content do for you?

Media RichWhy Should My Content be Media Rich?

Take a look at social media platforms like Pinterest, Vine, Snapchat and Instagram. Their user bases are still expanding in size and marketers are getting in on the game too. In fact, according to a recent blog post from Adobe, Pinterest accounts for about a quarter of all referral traffic. That’s pretty powerful for just one medium.

You may be wondering how these platforms and statistics relate to your content. Think about it – people are visual creatures. We like looking at pretty or interesting things. So the more pinnable your post or share-worthy your images, the more likely you’ll be to not only gain traffic, but to convert it into real sales.

The Quick and Dirty on Media Rich Content

Some things to keep in mind when producing or curating content:

  • Studies suggest that the brain processes visuals an astonishing 60,000 times faster than it does text. Not only that, but many people find reading just text to be plain old boring. Media has the power to break up the monotony of that text.
  • Attention spans are getting shorter and shorter. People are less willing to read dense chunks of content, especially if there’s nothing nice to look at.
  • In the age of Buzzfeed listicles and short-and-snappy Tumblr posts, your audience has come to expect content that is not only easy to read, but is also packed with images, GIFs and videos.
  • Depending on the media you choose, it may provide added marketing value. For example, if you clean chimneys and use camera inspections to do so, consider adding a video of said inspection to your site. This will give visitors some insight as to what you do, why it’s important and what a difference it can make in their lives. It’s its very own value proposition.
  • Media attracts visitors to your site (especially through social media), encourages them to engage and keeps them there longer. A 2014 article from Boston.com states that images can increase engagement on a post by up to 180% and visitors spend 100% more time on a web page if it has a video.
  • If your website or post does require a lot of text (ahem, us right now), make it user-friendly. Use bullet points and lists to make it more visually appealing and legible.

Need Some Help with Media Rich Content?

Get more traffic to your site and more conversions with media rich content that people will actually want to read. For more information, call the online marketing team at Turn The Page at (816) 527-8371 or (844) 889-5001 and see how we can get your content back on track.