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Business Listing

Top local search mistakes (1)

Top Local Search Mistakes Your Business Can’t Afford to Make

By | Business Listing, local search, SEO | No Comments

Local search allows customers to find businesses in their area quickly and easily. That’s why local SEO remains an important business tool.

An estimated 7 billion local searches are done from computers and mobile devices, with many of these being completed by people looking for info on businesses and services near them, in the moment. If you’ve ignored local search options in favor for other marketing methods, you’re missing out.

7 billion local searches are made from computers & mobile devices - is your local search… Click To Tweet

You can also avoid making some of the same mistakes others make when it comes to local SEO. Here are a few things you’ll want to pay close attention to when launching a strong local search campaign. Even if your business is small, it’s worth the effort to establish local SEO.

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Local Search

Moving Offices? Don’t Let it Damage Your Local Search Presence

By | Business Listing, local search | No Comments

If there’s one thing we preach loudly and consistently about when it comes to local search, it’s the importance of a correct, consistent Name, Address, Phone Number, and URL — also known as NAPU — across the web.

Both searchers and search engines need to be able to quickly locate this core information about your business. When information isn’t present or is incorrect or inconsistent, it creates confusion and frustration and potentially costs you business. That’s why it’s crucial for you to set up or claim and correct core business listings, including Google My Business.

Does this mean there’s an apocalypse in store for you if you decide to relocate? Not if you follow the proper steps. There’s a way for you to move locations without permanently damaging your local search presence. Here’s how.

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Quick easy simple

By | Business Listing, Facebook, Online Marketing, Online Reviews, Social Media | No Comments

A few months ago the Midwest was hit by a really bad hail storm, many people had severe hail damage. Before walking into a local business networking meeting I checked my Facebook to see if anything had happened since last time I checked (being honest that was most likely 5 min).  One of my facebook friends that has moved to Florida updated that she needed a roofer to come look at their house her in Kansas City but she didn’t know anyone. I actually have a roofer in my meeting. So I shot her a message telling her I would have him call and slipped him a referral slip. It literally took place in 3 minutes time. This is just one example of how Facebook works for local business – I have hundreds!

We had this discussion yesterday about how Facebook is not a search engine, if I need a nail salon, a spray tan or a high heel fixed (yes I do fix  my favorite pairs) I don’t look it up on Facebook I will Google it. (With that being said your business HAS to be in Google Places or you are missing out on a TON of business) But Facebook is great for your business because you can get recommendations on businesses but you also get the opinion of a friend or someone you know. Let me give another example.

If my girlfriend messages out I want to get pictures taken of my kids I can share 5 different pages of photographer friends that I know. Some I can tell if I was pleased or some I would recommend because I like their work. My friends are more likely to look at a personal recommendation over someone we don’t know.

So to all you local business owners who do not have a Facebook – you HAVE to have a business page for this to even work…  Have a good day and send me your page requests so I can like your business. 😉

Go North

By | Business Growth, Business Listing, Google, Google Places, Local Business, local search | No Comments

I don’t want to be really stereotypical and say that as a women I am HORRIBLE with directions. I do have the gift that if I have been somewhere once I can typically get back there no problem. But the first visit can take me a bit. So as a girl please don’t tell me to go north on 150 cause I will look at you like you spoke Chinese. You can say go right or left bythe Panera Bread and I guarantee I will know what you mean.

In the course of my work for Turn the Page I am driving all over the Kansas City area and I don’t have to ask for directions usually. WHY, you ask? Well Google Places of course. If you have a smart phone and google the business you are going to hopefully you can find them on Google Places click directions and a map will POP up and lead you directly there. None of this go North on 435 business. A little arrow will lead you on your way like Dora the Explorer. But if you haven’t claimed your Google places account you are missing a great service for your customers. As well as a great marketing tool. Not only can you give directions, you can put pictures and videos, you can share your website, and inform customers what your business is about. People can view all this information either straight from their phones or computers. If you aren’t using Google Places you need to be cause I can guarantee that your competitor is, they may have seen that no one has claimed yours either and made it their own, so I would take a look. Plus if you want me to come see you I will need to know how to get there, without any of this GO NORTH business.

Google making life easier

By | Business Growth, Business Listing, Google, Google Places | No Comments

Google keeps making things easier and easier, take the new feature in Google Places. At first you could upload pictures but sometimes when you are establishing your places page you aren’t on the computer where your pictures are stored on, so at than you have to go back at a later time to insert pictures. We all know how we are when we  say we are going to do something later, it rarely happens. So now Google has made it easier you can actually copy photo URL’s from your website and paste them into Google Places. Below are the steps on how to do this in case it sounds confusing.

First you will go down to the photo section of Google Places

2nd step go to your website and find the picture you want right click and select Properties

3rd Step Copy the URL

4th go back to Google Places and paste the URL into the spot and hit Add Photo and DONE! That easy!!!

So know more excuses!! If you aren’t on Google Places you need to be, if you need help please Contact us at http://www.turnthepage-onlinemarketing.com/

Google + Local Takes Over Google Places

By | Business Listing, Customer Reviews, Google Changes, Google Places, Google Plus | No Comments

If you haven’t heard, we’ve recently said goodbye to Google Places and hello to Google Plus Local.

At Turn the Page, we’ve anticipated this merge for months assuming that Google+ would become more relevant for local search. The time has come and we are busy making the most of these changes for our clients.

Local Search- Now More Social

Google’s goal of creating a single web experience for users has taken its next step. Google has now integrated Google Plus Local into its networking site to allow users to share information about local shops and restaurants.

With social networking being a huge part of our lives and our businesses, people look to online resources when making a decision. We often seek the opinions of our friends and family as well as the reviews of others before making a purchase. The new “Local” tab on a Google+ page allows users to search for local restaurants, hotels and more with a full integration of reviews, ratings, and comments.

Converting Your Listing

In order for your business to take advantage of Google+ Local, it will need a verified G+ page. A Google places listing will not merge without it. If your business has this in place, the conversion should have been painless.

So is this beneficial? We think so. A consumer now has several ways to find you- Google Search, Google Maps, Google+ Search or in Mobile Apps- and now will have a very consistent experience.

Users then receive a much more engaging experience with reviews and several sources of information. Not only is it more visually interesting than Places was, but it is inviting to social interactions as well.

For a user, by choosing the Local tab, they are given a few options. They can simply browse the home page content for local businesses or they can conduct a search similar to a Google.com search. Two search boxes are visible allowing a category search as well as a location. Of course, Google knows your location, but in case you wanted to conduct a not so local search.

Zagat > Yelp ?

Integrated into this new local tab is Google’s Zagat which includes reviews, rating and comments from friends. Rather than a business being rated on a 1-5 star scale, Zagat allows users to fill out a more comprehensive review.

This helps to separate components such as food, service and atmosphere instead of being forced to factor them all into one. Zagat’s more complex scoring system prevents scores from converging and allows for a much more accurate review.

Changes to Mobile

Android devices have already seen these changes in Google Maps for Mobile. Still pending is app updates to iOS. However, Apple users may never see this based on predictions of its own Maps replacing Google Maps for the iPhone this summer.

Overall, these changes in Google+ Local and the integration of Zagat reviews provide a more useful local search experience for consumers. We are also excited about the large degree of social and recommended content that Google+ Local and Zagat have to offer.

For more information about getting your business active on Google+ Local, contact Turn the Page Online Marketing.