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Why Your Small Business Should be Blogging

Why Your Small Business Should be Blogging

By | Blog, Content Marketing, Content Writing | No Comments

Obviously, the digital content team at Turn The Page is a little partial to blogging. It’s more than our bread and butter: it’s our passion.

Fortunately, it’s not just us who think that blogging is of the utmost importance. Consumers are the ones really hailing content as king.

Check out our infographic below to learn why your small business (or franchise!) should be blogging…and below that, see what we’re doing to help your business blogging efforts!

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1. 5x traffic increase when a small business blogs 15+ times per month: Hubspot
2. Average of 1200 monthly leads from 15 monthly business blogs: Hupspot 2014 State of Inbound Marketing
3. Businesses of 1-10 employees see the biggest gains: Hubspot
4. Businesses that prioritize blogging are 13x more likely to have positive ROI: Venture Beat 
5. Blogs are third most influential online resource: Technorati

 

So, what’s stopping small businesses from blogging?

Creating good, shareable content takes time: to generate topic ideas, to research, to draft, to revise, to publish, to promote.

And time is one of the resources that a small business owner usually doesn’t have to spare.

That’s why Turn The Page has recently revamped our blog packages to make them more scalable for small business clients. Whether you want to go all out and reap the most rewards by posting blogs 15+ times a month or you want to start small and just publish 1-2 posts a month (which will still net you 70% more leads than B2B businesses that don’t blog at all), we have the package to meet your content needs.

Get your business blogging today — call and speak to an online marketing strategist at (816) 527-8371.

 

Black Friday

Marketers Must Heed the Lessons of Black Friday’s Failure

By | Blog, Online Marketing | No Comments

In a year in which employment is up, the lingering hardship of economic recession is lifting and gas prices are at a five year low, this should have been the shopping season retailers dream about. But it wasn’t. Black Friday sales were down by an alarming 11% this year. The reasons behind this sharp decline provide a dramatic and essential lesson for small businesses and the people who market for them.

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KC Sports

What Online Marketers Can Learn From Kansas City Sports

By | Blog, Online Marketing | No Comments

At Turn the Page Online Marketing, we are an unlikely group of sports fans. We’re a frankly kind of nerdy band of web designers, account executives, writers and managers who you would probably never picture spending much time at Arrowhead, Kauffman or Sporting Park. But you’d be wrong, because we freaking love Kansas City sports.
What we’ve learned in the past few weeks from our Royals and Chiefs is that the teams we root for are kind of like us as a company. They don’t win games like most teams; we don’t succeed in online marketing like most companies.

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