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Full-Width vs. Boxed Design Layouts: The Pros & Cons of Each

By | Boxed Design, Full-Width Design, Website Design | No Comments

When it comes to website design, the way you lay out the elements on a page makes a big difference for user experience. Two of the most popular styles of layouts are full-width and boxed design. Each web design style has its own list of advantages and disadvantages, as highlighted below.

In order to figure out which type of design is right for your website, you have to weigh the pros and cons of each website design and understand how each would fit the purpose of your website.

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Periscope Blog Title

How to Step Up Your Content Marketing with Periscope

By | Content Marketing, Periscope | No Comments

Periscope has only been on the social media scene for a short time, but since its inception it has led an exciting life.

Before its official launch, the live streaming app was acquired by social media giant Twitter, and since its 2015 release, 10 million users have signed on, with 2 million of those being daily active users. Now with 200 million broadcasts — equating to 100 years worth of video — Periscope really is a force to be reckoned with. It’s no surprise that competitors like Facebook have tried to emulate Periscope.

Clearly there are many adopters of Periscope and its fellow live streaming technologies; still, some businesses struggle to see how to best use the platform. We’ve found it to be a valuable tool in our content marketing arsenal.Check out tips for integrating Periscope & live streaming in your content marketing arsenal! Click To Tweet

Check out our recommendations for integrating Periscope into your content marketing strategy!

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How to Maintain a Consistent Brand Voice for Your Business

How to Maintain a Consistent Brand Voice for Your Business

By | Uncategorized | No Comments

Branding is an essential part of any business. Why? What your brand represents can greatly influence how consumers see your business and if they are willing to spend money on your products or services. An established brand garners more respect and authority and, as a result, more business. However, failing to keep your branding strong and consistent can lead to confused consumers and reduced industry authority. Follow these tips to make sure that your branding is always on point.

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4 Chrome Extensions Every Small Business Owner Needs

4 Chrome Extensions Every Small Business Owner Needs

By | Chrome Extensions | No Comments

As a small business owner, you know just how valuable online tools are in saving you time and money. That’s why you’re open to useful Chrome extensions because you’ve seen how beneficial they are in helping you run your business. Best of all, there are new extensions being offered on a daily basis and many are free or cost very little for you to buy.

Below, you will find some of the most useful Chrome extensions available. Each has its own list of advantages to offer a small business owner like yourself. Download the useful Chrome extensions that appeal most to you and try them out. You’ll never know how well they’ll work for you if you don’t bother to test them in your browser.

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Twitter

The Dos and Don’ts of Twitter

By | Twitter | No Comments

When it comes to social media etiquette and the Twitterverse, there are some things you should and shouldn’t do.

If you haven’t quite mastered Twitter and communicating online, you’ll want to before your lack of familiarity with the platform lands you in hot water.

Don't look like a fool on #Twitter - learn the do's & don'ts! Click To Tweet

It can be hard to stay up-to-date with best practices in Twitter, though, with changes being rolled out regularly. Most recently, a source close to Twitter said that the platform would no longer count links and images as part of its 140-character limit, freeing up space for longer messages.

So how can you be sure you’re tweeting right? Check out our dos and don’ts to make sure you’re on the right track.

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Why a Word-of-Mouth-Only Marketing Campaign is Killing Your Business

Why a Word-of-Mouth-Only Marketing Campaign is Killing Your Business

By | Word of Mouth Marketing | No Comments

Word-of-mouth marketing refers to the type of marketing that your customers do for you. Sounds great, right? Less work for you while your customers spread the word about how great your business is to all their friends. It is true that word-of-mouth marketing can be useful for your business and can help you gain customers. But, it is a mistake to think that word of mouth alone is enough to get your business the kind of success you want.

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Local Reviews

Why are User Reviews So Important for Local Search?

By | local search, Online Reviews | No Comments

There’s one piece of advice we always offer our small business clients — as a business owner, you should make it a priority to encourage customers to write you reviews.

In a sea of competitors, local search user reviews help customers find your business fast. Without the honest opinion of real life patrons and consumers, you’d be hard pressed to earn new business.

Here’s why local search reviews are so key for establishing a strong local search presence, and how you can go about gaining these crucial testimonials.

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How to Know if Your SEO Consultant is Worth the Money

By | Search Engine Optimization, SEO | No Comments

Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:

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Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

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