Gotta catch ’em all! If you haven’t heard yet, Pokémon Go is the new augmented reality app that’s sweeping the country. Android and iOS users can now use their phone’s GPS and camera to capture, battle, and train Pokémon in the real world simply by walking around their neighborhood.

But what does this have to do with SEO, you may ask? Quite a bit, as a matter of fact! Though they may initially seem to come from totally different worlds, one being a smartphone game and one being an online marketing tool, there are some interesting correlations between the two.  So sit back, relax, and let me take you on a tour through Pokémon Go and SEO!

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“Above the fold”, also known as “above the scroll” is a concept in website design relevant to online marketing and advertising. The ‘fold’ refers to the point at which the webpage starts scrolling – anything above this point is ‘above the fold’, and anything below this point is ‘below the fold.’

A common belief is that users generally don’t like to scroll; past studies had found that only 23% of visitors scroll on their first visit to a website, and that that number decreased with every subsequent visit, reached 16% by their second visit. Because of this, above the fold is often considered prime real estate for online marketers and advertisers, and many sites have different exact spacings and price points depending on where they believe ‘the fold’ to be.

However, with website layout and design changing constantly, does the principle of “above the fold” still hold up? Let’s take a look at a few factors.

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Google Analytics: one of the world’s foremost web analytics services and an invaluable asset for any business that’s interested in growing and developing their website. But though it’s one of the most widely used web analytics services in the world and has been around for a little over ten years, it can still be tricky to figure out all the odds and ends to Google Analytics.

For those looking take advantage of this service but aren’t quite sure where to start, here’s a quick guide to some of Google Analytics’s basic terms and tools.

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Organic search has generally been considered an important feature in the landscape of online marketing. Many companies have utilized various methods and strategies for helping improve the ranking of their websites within search engine results, leading to the creation of tools such as search engine optimization (SEO) and search engine marketing (SEM). But is organic search really on its way out? Let’s take a look at some of the factors that affect organic search and its current state within the industry.

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So you’ve finally done it, you’ve followed finalized your SEO strategy. You’ve done the keyword research, you’ve polished your content, and you’re feeling pretty good. So when do I get to see the fruits of my labor, you ask? Well, while SEO can be a valuable tool in your online marketing arsenal, it doesn’t promise overnight success. Here are some factors to consider while waiting for your SEO results.

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