Categories

How to Use Client Stories in Content

June 27, 2025 | Search Engine Optimization

How to Incorporate Client Stories Into Content: 3 Strategic Ways to Turn Testimonials Into Traffic With the explosion of AI writing tools, SEO automation platforms, and content generators, it’s never been easier to publish web copy at scale. But that convenience comes with a cost. When every business is churning out optimized content, much of […]

Read More
a rectangular photo of a man using a laptop with the text "seo mistakes to avoid"

7 SEO Mistakes Small Businesses Should Avoid

June 2, 2025 | Search Engine Optimization, Small Business

7 SEO Mistakes Small Businesses Should Avoid If you’re a small business owner in construction, HVAC, or home services, you’ve probably heard that SEO is important. And it is! But here’s the thing: knowing you need SEO and actually doing it right are two very different things. Many business owners either dive in without a […]

Read More
Business interconnectivity

How to Do Local SEO for Multiple Locations

April 14, 2025 | Search Engine Optimization

How to Do Local SEO for Multiple Locations For businesses with multiple locations—whether a regional chain, franchise, or enterprise with a national or global reach—local SEO is essential. Local SEO is the process of optimizing your online presence to ensure your business appears in search results when people look for products or services in specific […]

Read More
Two women working at a bakery

Who Needs Local SEO? A Guide for Small Businesses

April 1, 2025 | Search Engine Optimization

Local SEO is more than just a digital marketing buzzword—it’s a powerful strategy to help small businesses grow and stay visible in an evolving search landscape. With AI-driven overviews and new SERP (search engine results page) features reshaping how people find information, local SEO is essential for connecting with the right audience and driving conversions. […]

Read More
Man working at a computer in the evening

How to Evaluate Your Marketing Team’s Performance

March 12, 2025 | Branding, Paid Search, Search Engine Optimization, Social Media, Website

How to Evaluate Your Marketing Team’s Performance Great marketing doesn’t happen by accident—it’s the result of a focused team making smart, data-driven decisions that align with clear marketing goals. To achieve effective advertising and impactful campaigns, it’s crucial to know how to measure marketing effectiveness and evaluate your marketing strategy. If you’re leading a marketing […]

Read More
Woman next to her weekly schedule at her business

Google Business Profile Video Verification Process Explained

February 17, 2025 | Small Business

Google Business Profile Video Verification Process Explained Verifying your Google Business Profile (GBP) isn’t just a good idea—it’s a must for building trust and boosting visibility online. One of the most common verification methods today is video verification—often the only way to complete the process. While it might sound daunting, this GBP verification guide will […]

Read More