Inc 5000 Marketing

Turn the Page Makes the Inc. 5000 Fastest Growing Businesses List – Again!

By | Inc. 500 | No Comments

We are excited to announce that for the second year in a row, Turn the Page has made the Inc. 5000 Fastest Growing Businesses List!

Turn the Page was founded by CEO Rob Rance (online marketing expert) and CFO Amy Driver (web development guru) after they met at a Kansas City networking group and decided to join forces. Today the company is made up of more than 20 online marketing experts – from web designers and PPC specialists, to account executives and strategists, plus everything in between.

In 2015 Turn the Page was ranked at #411 – a huge achievement for our team. For 2016 we are currently ranked at #3897 – another great accomplishment!

We are thrilled to be among industry leaders across the nation and one of just 19 Kansas City-area businesses to make the top 5000We’re sincerely passionate about SEO, content marketing, social media, local search, PPC, website development, and all the services we offer — which is why we’re able to deliver real results.

If you’re interested in kickstarting or revamping your online presence with one of the nation’s fastest-growing companies, contact us today online or by calling (816) 527-8371.

Google & AI

How Google Uses Artificial Intelligence to Rank Your Website

By | Google, Google RankBrain | No Comments

To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.

Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.

In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina  — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.

So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!

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SEO and pokemon

Pokémon Go and SEO: Closer Than You Think

By | Uncategorized | No Comments

Gotta catch ’em all! If you haven’t heard yet, Pokémon Go is the new augmented reality app that’s sweeping the country. Android and iOS users can now use their phone’s GPS and camera to capture, battle, and train Pokémon in the real world simply by walking around their neighborhood.

But what does this have to do with SEO, you may ask? Quite a bit, as a matter of fact! Though they may initially seem to come from totally different worlds, one being a smartphone game and one being an online marketing tool, there are some interesting correlations between the two.  So sit back, relax, and let me take you on a tour through Pokémon Go and SEO!

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Is

Is “Above the Fold” a Myth?

By | Uncategorized | No Comments

“Above the fold”, also known as “above the scroll” is a concept in website design relevant to online marketing and advertising. The ‘fold’ refers to the point at which the webpage starts scrolling – anything above this point is ‘above the fold’, and anything below this point is ‘below the fold.’

A common belief is that users generally don’t like to scroll; past studies had found that only 23% of visitors scroll on their first visit to a website, and that that number decreased with every subsequent visit, reached 16% by their second visit. Because of this, above the fold is often considered prime real estate for online marketers and advertisers, and many sites have different exact spacings and price points depending on where they believe ‘the fold’ to be.

However, with website layout and design changing constantly, does the principle of “above the fold” still hold up? Let’s take a look at a few factors.

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How to Avoid the Cheesy Stock Photo Trap

How to Avoid the Cheesy Stock Photo Trap

By | Stock Photos | No Comments

Stock photos are a necessity for many marketers and businesses alike. Unless you have a staff photographer at your disposal 24/7, using stock photos is often the only way to get the images you need for your website, blog, advertisement, newsletter and more. Unfortunately, stock photos have gotten a bad rap due to the abundance of cheesy, staged and just plain bad stock photos that exist out in the strange universe that is the World Wide Web. However, it is possible to find great stock photos to use for whatever purpose you need, as long as you follow a few simple guidelines.

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A Basic Guide to Google Analytics

By | Uncategorized | No Comments

Google Analytics: one of the world’s foremost web analytics services and an invaluable asset for any business that’s interested in growing and developing their website. But though it’s one of the most widely used web analytics services in the world and has been around for a little over ten years, it can still be tricky to figure out all the odds and ends to Google Analytics.

For those looking take advantage of this service but aren’t quite sure where to start, here’s a quick guide to some of Google Analytics’s basic terms and tools.

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Is Organic Search Dying?

By | Uncategorized | No Comments

Organic search has generally been considered an important feature in the landscape of online marketing. Many companies have utilized various methods and strategies for helping improve the ranking of their websites within search engine results, leading to the creation of tools such as search engine optimization (SEO) and search engine marketing (SEM). But is organic search really on its way out? Let’s take a look at some of the factors that affect organic search and its current state within the industry.

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The Do's and Don'ts of Facebook for Business

The Do’s and Don’ts of Facebook for Business

By | Do's and Don'ts, Facebook for Business | No Comments

Facebook for business has taken the online marketing world by storm. Businesses are learning to take advantage of the audience of 1.65 billion monthly active users that are currently on Facebook. However, using Facebook for business effectively involves more than simply creating a business profile. There are certain things that your business should (and shouldn’t) do in order to ensure that your Facebook page is working to positively promote your business.

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Instagram

What You Should Know About Instagram’s New Tools for Business

By | instagram | No Comments

Instagram has a message for any naysayers doubting the power of the platform for business: we have new toys, so you better get in our sandbox.

While big brands haven’t really looked back when it comes to developing and deploying an Instagram strategy, for small-to-mid-sized, locally-oriented businesses, effective adoption of the app hasn’t been quite as prevalent. Many didn’t see its value or capability to drive local foot (or internet) traffic, and with ROI and real results a constant must for the average business owner, investing time and money into Insta didn’t quite make sense.

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With Instagram’s newly-announced updates, however, there really won’t be any excuse for local businesses to not be active on the social network.

Here’s what you should know about the latest business tools Instagram is unveiling.

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harnessing the

Why Good SEO Takes Time to Hold

By | Uncategorized | No Comments

So you’ve finally done it, you’ve followed finalized your SEO strategy. You’ve done the keyword research, you’ve polished your content, and you’re feeling pretty good. So when do I get to see the fruits of my labor, you ask? Well, while SEO can be a valuable tool in your online marketing arsenal, it doesn’t promise overnight success. Here are some factors to consider while waiting for your SEO results.

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