Local Reviews

Why are User Reviews So Important for Local Search?

By | local search, Online Reviews | No Comments

There’s one piece of advice we always offer our small business clients — as a business owner, you should make it a priority to encourage customers to write you reviews.

In a sea of competitors, local search user reviews help customers find your business fast. Without the honest opinion of real life patrons and consumers, you’d be hard pressed to earn new business.

Here’s why local search reviews are so key for establishing a strong local search presence, and how you can go about gaining these crucial testimonials.

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How to Know if Your SEO Consultant is Worth the Money

By | Search Engine Optimization, SEO | No Comments

Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:

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Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

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Day in the Life

A Day In the Life of an Online Marketer (Told in GIFs)

By | Online Marketing, Online Marketing Strategy | No Comments

Turn The Page employees often get skeptical looks from family and friends when we tell them we work in online marketing.

For many people, it’s unclear what exactly this entails.

Wondering what an online marketer does? Find out, GIF-style! Click To Tweet

To provide a little context, we present an Illustrated Day in the Life of a Page Turner.

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Periscope marketing

How to Use Periscope to Increase Sales

By | Periscope, Social Media | No Comments

There’s a new kid on the block in the social media scene: Periscope. The live video streaming app is currently available on iOS and Android, since being released last year. In recent months, the Periscope scene has exploded with individual and commercial users alike. Businesses and marketers in particular have found ways to use the app to promote products and services in a whole new way.

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long tail keywords

Why Long Tail Keywords Might be Your Missing SEO Ingredient

By | Keywords, Long Tail Keywords, SEO | No Comments
How to Enhance

How to Enhance User Experience on Your Website with Google Analytics

By | Google Analytics, User Experience, UX, Website Design | No Comments

If you ask me, the most important tool in any online marketer’s possession is simple: analytics, all the way.

Some might be surprised to hear this from a content marketer — I’m supposed to love words, not data! I’m a creative! But ultimately, there’s nothing more rewarding for myself or my clients than to see figures that support the content I’m producing — results that can confirm why our blogging or social media efforts are paying off when typical KPIs like ROI don’t suffice. To this end, Google Analytics has become a good friend of mine.

While typically used by the more data-driven divisions of our agency — our pay-per-click team or SEO strategists — Analytics is also a handy tool for us creatives, providing clarity on the effectiveness of decisions made in the name of User Experience (UX).

See how Google Analytics data can help you improve your website's UX! Click To Tweet

Check out a few ways that Google Analytics can help web designers and developers optimize a website’s UX, beyond the standard bounce rate and page load times.

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TTP - Blog Title (1)

Writing “Boring Industry” Content: How to Keep Your Content Fresh & Interesting

By | Content Marketing | No Comments

Content marketing can be a tough game, even for the most exciting industries. More and more companies are using content marketing, like blogs, to promote their brands and attract new customers. However, according to a Chartbeat study, about 10% of readers lose interest after the top of the page and don’t scroll down at all, and the majority of readers only make it through about 60% of the content.

But don’t give up! While it might be true that it’s often easier to create interesting content for industries like travel, tourism, entertainment and food, there are plenty of opportunities for your brand to produce great content that people will actually want to read.

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Nostalgia Title

Harnessing the Power of Nostalgia for Your Brand

By | Content Marketing, Content Writing, Copywriting, Social Media | No Comments

Living in the past as an individual? Not so great.

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Living in the past as a brand? It seems to be working.

Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller HouseJumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.

Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?

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