4 Chrome Extensions Every Small Business Owner Needs

4 Chrome Extensions Every Small Business Owner Needs

By | Chrome Extensions | No Comments

As a small business owner, you know just how valuable online tools are in saving you time and money. That’s why you’re open to useful Chrome extensions because you’ve seen how beneficial they are in helping you run your business. Best of all, there are new extensions being offered on a daily basis and many are free or cost very little for you to buy.

Below, you will find some of the most useful Chrome extensions available. Each has its own list of advantages to offer a small business owner like yourself. Download the useful Chrome extensions that appeal most to you and try them out. You’ll never know how well they’ll work for you if you don’t bother to test them in your browser.

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The Dos and Don’ts of Twitter

By | Twitter | No Comments

When it comes to social media etiquette and the Twitterverse, there are some things you should and shouldn’t do.

If you haven’t quite mastered Twitter and communicating online, you’ll want to before your lack of familiarity with the platform lands you in hot water.

Don't look like a fool on #Twitter - learn the do's & don'ts! Click To Tweet

It can be hard to stay up-to-date with best practices in Twitter, though, with changes being rolled out regularly. Most recently, a source close to Twitter said that the platform would no longer count links and images as part of its 140-character limit, freeing up space for longer messages.

So how can you be sure you’re tweeting right? Check out our dos and don’ts to make sure you’re on the right track.

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Why a Word-of-Mouth-Only Marketing Campaign is Killing Your Business

Why a Word-of-Mouth-Only Marketing Campaign is Killing Your Business

By | Word of Mouth Marketing | No Comments

Word-of-mouth marketing refers to the type of marketing that your customers do for you. Sounds great, right? Less work for you while your customers spread the word about how great your business is to all their friends. It is true that word-of-mouth marketing can be useful for your business and can help you gain customers. But, it is a mistake to think that word of mouth alone is enough to get your business the kind of success you want.

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Local Reviews

Why are User Reviews So Important for Local Search?

By | local search, Online Reviews | No Comments

There’s one piece of advice we always offer our small business clients — as a business owner, you should make it a priority to encourage customers to write you reviews.

In a sea of competitors, local search user reviews help customers find your business fast. Without the honest opinion of real life patrons and consumers, you’d be hard pressed to earn new business.

Here’s why local search reviews are so key for establishing a strong local search presence, and how you can go about gaining these crucial testimonials.

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How to Know if Your SEO Consultant is Worth the Money

By | Search Engine Optimization, SEO | No Comments

Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:

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Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

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Day in the Life

A Day In the Life of an Online Marketer (Told in GIFs)

By | Online Marketing, Online Marketing Strategy | No Comments

Turn The Page employees often get skeptical looks from family and friends when we tell them we work in online marketing.

For many people, it’s unclear what exactly this entails.

Wondering what an online marketer does? Find out, GIF-style! Click To Tweet

To provide a little context, we present an Illustrated Day in the Life of a Page Turner.

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Periscope marketing

How to Use Periscope to Increase Sales

By | Periscope, Social Media | No Comments

There’s a new kid on the block in the social media scene: Periscope. The live video streaming app is currently available on iOS and Android, since being released last year. In recent months, the Periscope scene has exploded with individual and commercial users alike. Businesses and marketers in particular have found ways to use the app to promote products and services in a whole new way.

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long tail keywords

Why Long Tail Keywords Might be Your Missing SEO Ingredient

By | Keywords, Long Tail Keywords, SEO | No Comments