Build Trust of Your Brand Through Content Creation

By | Content Marketing, Content Writing | No Comments

The old saying in marketing and advertising goes, “content is king.” These days it seems as if many have decided to forego quality content in favor of other, newer marketing tactics, such as pay-per-click and search engine optimization. Now don’t get us wrong, those are also powerful tools, but all of them should work together to form an effective marketing campaign.

We’ve got some tips on content creation and why it is so valuable.

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What’s Killing Your Productivity?

By | Productivity | No Comments

I’ve sat here all morning trying to come up with a compelling idea for a blog post. I’ve browsed the marketing and advertising magazines’ websites, I’ve looked at online news sources, I’ve even checked Facebook for trending topics. And I’ve gotten distracted.

“Oh, there’s an adorable puppy in Budweiser’s Super Bowl ad this year. Can’t wait to see that!”

“Bill Nye the Science Guy is still as awesome as he was when I was 10.”

“Yikes, that’s a huge storm heading to the East Coast. Ha, our high is 68 on Wednesday. Oh, what a cute profile picture; she looks great! Facial yoga? WTF is facial yoga?”

Soon, I’ve been sucked into the internet’s black hole and have to remind myself that I am, in fact, at work and was in the middle of doing research for, ya know, my job.

Workplace distractions are plentiful, especially when we all have constant access to the diversion machines known as computers, tablets and smartphones. While these devices are a necessary evil, they’re not the only problems preventing workers from doing their jobs.

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How to Win the Super Bowl

By | Business Practices, Social Media | No Comments

No matter the outcome of the game this year, marketing will surely be a big winner, yet again. But the Super Bowl isn’t just for the big boys. Brands of all sizes can get it on the fun – and cash out along the way. You know your customers will be watching the game, so why not take advantage of a valuable marketing opportunity? We’ve got two quick tips for you to do just that.

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It’s Okay to be Friends with Coworkers (It’s Actually a Good Thing)

By | Human Resources, Turn The Page Staff | No Comments

If you’re fans of TTP on Facebook, you know that we like to have fun. We get freaky on Fridays, dress up for holidays and regularly go out to lunch with one another. And this past week, we’ve had two major office-takeover pranks that have lightened the mood and sent the writers on an intense investigation to find the perpetrators. For a lot of us, our coworkers are our friends. And to many, this is very important.

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Why Every Entrepreneur Should Work in Customer Service at Least Once

By | Business Practices, Customer Relations, Small business | No Comments

Customer service. Everybody hates it, yet everybody needs it (unless, of course, you’ve disavowed all human relations, sworn off technology and ceased communication with the outside world, in which case, how are you reading this?). And yet every single entrepreneur, from the beginners to the more seasoned, should take on a customer service roll at least once in their lives. Being on the front lines, communicating directly with clients, is an invaluable experience for anyone, business owners especially.

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Your Business Cannot Afford Turnover

By | Human Resources | No Comments

One of the most interesting effects of the economic recession and poor job market was that employers had almost unprecedented access to a qualified workforce hungry to make enough money to pay their bills. Business owners enjoyed a sense of security, aware that if micromanagement, poor pay or a negative workplace drove their employees away, that there was a stack of resumes from eager applicants ready to take their place.

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Put the “Happy” Back in Your Employees’ Holidays

By | Business Growth, Business Practices, Online Marketing, Small business | No Comments

‘Tis the season where we’re all wishing each other “Happy Holidays” and spreading good cheer, but are you doing everything you can to ensure that your employees actually are happy? Work environment can be a major factor in employee satisfaction and as masters of freaky fun, we’d like to pass along some of our wisdom.

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