How to Win the Super Bowl

By | Business Practices, Social Media | No Comments

No matter the outcome of the game this year, marketing will surely be a big winner, yet again. But the Super Bowl isn’t just for the big boys. Brands of all sizes can get it on the fun – and cash out along the way. You know your customers will be watching the game, so why not take advantage of a valuable marketing opportunity? We’ve got two quick tips for you to do just that.

Get on Social MediaFootball Fans

At TTP, we are always telling you how important social media is. We aren’t lying to you. And one of the golden rules of social media is to keep it relevant. Commenting on the ads and the game, itself, is a great way to connect with your followers, and a timely response is key. In a matter of moments (or days, if you’re lucky), people will move on to the next “big thing.” Remember when Oreo tweeted that photo during the blackout at the Superdome? They did it swiftly and effectively. Every live broadcast event has the potential for marketable moments like that. You wouldn’t want to miss out on an opportunity to get your brand’s name out there.

Run a Promo

Everybody loves a good promotion. Businesses can try running one that works in favor of clients, no matter who wins the game. After all, unless you’re in Seattle or New England, it’s probably not a good idea to alienate any potential customers. Some people get worryingly invested in football teams.

And since you’re getting on social media during the game (riiiiight?), you could even go all-out and create a whole list of promos with an if/then scenario. If the Seahawks win the coin toss, then you get free chips with your sandwich. If the Patriots are the first to score, BLTs are half off. It’ll keep people monitoring your social media pages and get them in the door, come Monday.

Enlist the Help of Turn The Page

At TTP, we’re marketing experts, all year-round. We’re here to help you promote your business and get noticed. Call us today at (816) 527-8371.

It’s Okay to be Friends with Coworkers (It’s Actually a Good Thing)

By | Human Resources, Turn The Page Staff | No Comments

If you’re fans of TTP on Facebook, you know that we like to have fun. We get freaky on Fridays, dress up for holidays and regularly go out to lunch with one another. And this past week, we’ve had two major office-takeover pranks that have lightened the mood and sent the writers on an intense investigation to find the perpetrators. For a lot of us, our coworkers are our friends. And to many, this is very important.

It’s Science

Prank

Actual photo of the Writers’ Room’s current state

According to an article published by the American Psychological Association, “research shows that workplace friendships can increase job satisfaction, productivity and job commitment while decreasing stress and turnover.” When you are able to laugh and talk about life outside of work with your colleagues, it becomes easier to talk about life inside of work. Some find it eases the work-life balance when you feel like you can actually enjoy your job and the people that surround you.

Good for You, Good for the Company

When you care about the people you work with, you care about their success. You’re more likely to help a coworker in need when they’re also a friend, because you have more invested in the outcome than it being merely work-related. In short, you see them as people, rather than an autopilot.

Questionable Waters

Some are unsure of the merits of making friends at work and prefer to keep to themselves, rather than risk muddying the waters. However, workplace friendships function at their best when they’re formed on a foundation of honesty and expectations. If you know what you expect from one another and are able to truthfully and effectively communicate that, the friendships can be quite healthy and beneficial to not only you, but the company.

Follow Us

Feel free to follow our freaky team on Facebook, Twitter and Instagram to learn more about how we have fun in the office. And call Turn The Page Online Marketing today at (816) 527-8371 to learn more about what our experts can do for you.

Why Every Entrepreneur Should Work in Customer Service at Least Once

By | Business Practices, Customer Relations, Small business | No Comments

Customer service. Everybody hates it, yet everybody needs it (unless, of course, you’ve disavowed all human relations, sworn off technology and ceased communication with the outside world, in which case, how are you reading this?). And yet every single entrepreneur, from the beginners to the more seasoned, should take on a customer service roll at least once in their lives. Being on the front lines, communicating directly with clients, is an invaluable experience for anyone, business owners especially.

It Teaches You PatienceCustomer Service

When you work in customer service, “patience is a virtue” is more than a platitude; it’s a necessary mindset repeated fervently to maintain sanity. You quickly realize how indecisive, inarticulate, and impolite many people can be, notably when put on the spot. When dealing with the worst of the worst, your job quite literally depends on your ability to keep calm and carry on.

It Gives You a Thick Skin

Customer service is an especially valuable experience for people with big ideas but that shut down in the face of criticism. It teaches you that you are not, in fact, stupid or worthless (you totally rock), and that what the person on the other end of the phone or counter thinks about you does not determine your self-worth.

Entrepreneurs face seemingly endless criticism. It’s important to remember that just because one person doesn’t like what you’re doing, doesn’t mean you’re doing something wrong.

It Provides Unparalleled Appreciation

You not only recognize the plight of any other customer service representative you encounter in the future, you gain a greater appreciation for your current status. You’ve seen the worst in people, but you’ve also seen some of the best, and you’ve seen the best in yourself. So cheesy, but so true. You’ve moved on to bigger and better things in your life, in part because of what you’ve learned from the people that tested your patience in the past.

Just Do It

Business owners of any size (the business’s size, not yours) should take a day, or even a week, to live in the shoes of their front line. Customer service is so often a thankless job, and you’ll show your employees that you are grateful for what they do every single day (especially if it means you don’t have to do it). As they say, it’s a tough job, but somebody’s gotta do it. And you should try it sometime.

For more small business tips, browse through our blog or give one of our online marketing specialists a call today at (816) 527-8371. And be nice, please.

Your Business Cannot Afford Turnover

By | Human Resources | No Comments

One of the most interesting effects of the economic recession and poor job market was that employers had almost unprecedented access to a qualified workforce hungry to make enough money to pay their bills. Business owners enjoyed a sense of security, aware that if micromanagement, poor pay or a negative workplace drove their employees away, that there was a stack of resumes from eager applicants ready to take their place.

Read More

Put the “Happy” Back in Your Employees’ Holidays

By | Business Growth, Business Practices, Online Marketing, Small business | No Comments

‘Tis the season where we’re all wishing each other “Happy Holidays” and spreading good cheer, but are you doing everything you can to ensure that your employees actually are happy? Work environment can be a major factor in employee satisfaction and as masters of freaky fun, we’d like to pass along some of our wisdom.

Read More

Marketers Must Heed the Lessons of Black Friday’s Failure

By | Blog, Online Marketing | No Comments

In a year in which employment is up, the lingering hardship of economic recession is lifting and gas prices are at a five year low, this should have been the shopping season retailers dream about. But it wasn’t. Black Friday sales were down by an alarming 11% this year. The reasons behind this sharp decline provide a dramatic and essential lesson for small businesses and the people who market for them.

Read More

Want to Improve Online Sales This Holiday? Here’s How.

By | Online Marketing | No Comments

With holiday retail spending predicted to hit the $617 billion mark, your small business can’t afford not to capitalize on this uptick in sales. The problem: every other retailer knows the same thing, that missing out on the holiday sales wagon could spell major danger for their company.

So at a time when everyone is bringing out the big guns with respect to marketing, how can you help your business stand out from the holiday crowd? Here are a few tips to ensure that your bottom line is merry and bright by heading into the new year.

Read More