This should come as a complete surprise to exactly nobody that has ever read a word about TTP: we like April Fools’ Day. And while we’re not about to reveal what we’ve got up our sleeves for our unsuspecting (okay, they’d be ridiculous not to expect something) employees, we will gladly reveal some of our favorite pranks that businesses have played on their coworkers and on the public. They are, in no particular order:
The old saying in marketing and advertising goes, “content is king.” These days it seems as if many have decided to forego quality content in favor of other, newer marketing tactics, such as pay-per-click and search engine optimization. Now don’t get us wrong, those are also powerful tools, but all of them should work together to form an effective marketing campaign.
We’ve got some tips on content creation and why it is so valuable.
I’ve sat here all morning trying to come up with a compelling idea for a blog post. I’ve browsed the marketing and advertising magazines’ websites, I’ve looked at online news sources, I’ve even checked Facebook for trending topics. And I’ve gotten distracted.
“Oh, there’s an adorable puppy in Budweiser’s Super Bowl ad this year. Can’t wait to see that!”
“Bill Nye the Science Guy is still as awesome as he was when I was 10.”
“Yikes, that’s a huge storm heading to the East Coast. Ha, our high is 68 on Wednesday. Oh, what a cute profile picture; she looks great! Facial yoga? WTF is facial yoga?”
Soon, I’ve been sucked into the internet’s black hole and have to remind myself that I am, in fact, at work and was in the middle of doing research for, ya know, my job.
Workplace distractions are plentiful, especially when we all have constant access to the diversion machines known as computers, tablets and smartphones. While these devices are a necessary evil, they’re not the only problems preventing workers from doing their jobs.
No matter the outcome of the game this year, marketing will surely be a big winner, yet again. But the Super Bowl isn’t just for the big boys. Brands of all sizes can get it on the fun – and cash out along the way. You know your customers will be watching the game, so why not take advantage of a valuable marketing opportunity? We’ve got two quick tips for you to do just that.
If you’re fans of TTP on Facebook, you know that we like to have fun. We get freaky on Fridays, dress up for holidays and regularly go out to lunch with one another. And this past week, we’ve had two major office-takeover pranks that have lightened the mood and sent the writers on an intense investigation to find the perpetrators. For a lot of us, our coworkers are our friends. And to many, this is very important.
Customer service. Everybody hates it, yet everybody needs it (unless, of course, you’ve disavowed all human relations, sworn off technology and ceased communication with the outside world, in which case, how are you reading this?). And yet every single entrepreneur, from the beginners to the more seasoned, should take on a customer service roll at least once in their lives. Being on the front lines, communicating directly with clients, is an invaluable experience for anyone, business owners especially.
Most of us know by now that blogging is a useful tool for SEO. Not only does regular blogging give Google something new to index, but it is also one of the least expensive ways to start seeing results. With pretty minimal effort (300 words a week is pretty reasonable, even for you non-writers out there) you can enjoy pretty substantial results.
As the year winds down, many of us find ourselves wondering how online marketing will react to changes in the economy, technology and trends in consumer behavior. Gear up for the new year by taking a look at the essential trends that promise to dominate online marketing.
One of the most interesting effects of the economic recession and poor job market was that employers had almost unprecedented access to a qualified workforce hungry to make enough money to pay their bills. Business owners enjoyed a sense of security, aware that if micromanagement, poor pay or a negative workplace drove their employees away, that there was a stack of resumes from eager applicants ready to take their place.