Meet the Page Turner: Lee Conine Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

In this week’s MtPT, we want you to meet our Programming Director, Lee Conine. Our resident Ballerina Gorilla (named for his bowling style – ask to see it if you ever meet him!) has done some pretty amazing things during his time here at TTP.

Lee Conine

Call Our Freaky Online Marketing Team Today

Looking for something that’s ridiculously complicated on the back end but flawlessly beautiful for your site’s visitors? Lee’s your guy. For more information about working with the online marketing team at Turn The Page, call us today at (816) 527-8371.

 

Meet the Page Turner: Tonya Frank-Wadel Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

Now in MtPT, we introduce you to the lady that keeps everyone in line: Tonya Frank-Wadel. A master of LiquidPlanner, our project management software, Tonya ensures that everyone is getting their work done, and does so sassily.

Give Our Freaky Team a Ring

You want things done and done well? Tonya’s got your back. For more information about working with Turn The Page, call our online marketing experts today at (816) 527-8371.

Why Your Content Must Be Media Rich

By | Content Marketing, Uncategorized | No Comments

Infographics, videos, images – they’re all becoming more and more essential to your (and our!) online marketing efforts. Media rich content is taking over and there may be no going back. In fact, you may have even noticed a stark increase in media rich blog posts from TTP lately. But what exactly does media rich content do for you?

Media RichWhy Should My Content be Media Rich?

Take a look at social media platforms like Pinterest, Vine, Snapchat and Instagram. Their user bases are still expanding in size and marketers are getting in on the game too. In fact, according to a recent blog post from Adobe, Pinterest accounts for about a quarter of all referral traffic. That’s pretty powerful for just one medium.

You may be wondering how these platforms and statistics relate to your content. Think about it – people are visual creatures. We like looking at pretty or interesting things. So the more pinnable your post or share-worthy your images, the more likely you’ll be to not only gain traffic, but to convert it into real sales.

The Quick and Dirty on Media Rich Content

Some things to keep in mind when producing or curating content:

  • Studies suggest that the brain processes visuals an astonishing 60,000 times faster than it does text. Not only that, but many people find reading just text to be plain old boring. Media has the power to break up the monotony of that text.
  • Attention spans are getting shorter and shorter. People are less willing to read dense chunks of content, especially if there’s nothing nice to look at.
  • In the age of Buzzfeed listicles and short-and-snappy Tumblr posts, your audience has come to expect content that is not only easy to read, but is also packed with images, GIFs and videos.
  • Depending on the media you choose, it may provide added marketing value. For example, if you clean chimneys and use camera inspections to do so, consider adding a video of said inspection to your site. This will give visitors some insight as to what you do, why it’s important and what a difference it can make in their lives. It’s its very own value proposition.
  • Media attracts visitors to your site (especially through social media), encourages them to engage and keeps them there longer. A 2014 article from Boston.com states that images can increase engagement on a post by up to 180% and visitors spend 100% more time on a web page if it has a video.
  • If your website or post does require a lot of text (ahem, us right now), make it user-friendly. Use bullet points and lists to make it more visually appealing and legible.

Need Some Help with Media Rich Content?

Get more traffic to your site and more conversions with media rich content that people will actually want to read. For more information, call the online marketing team at Turn The Page at (816) 527-8371 and see how we can get your content back on track.

The Web Dev Wordbook

By | Website Design | No Comments

If you’ve ever had the pleasure of meeting with one of our brilliant Website Design & Development (Web Dev) team members, you may have left the conversation more confused than when you began it. Web Dev jargon is like a whole different language, even to those that deal with websites in different capacities, such as writing or promoting them. So as a small business owner, chances are you’re a total novice. We’re here to give you the run-down on some of the most common terms you may hear our team members throw around.

Web Design

Your Quick & Dirty Web Dev Dictionary

Back-end: This is where all of the magic happens. The back-end of the site is where we control everything that appears to visitors to your site, from graphics to content to custom features. You’ll often hear the phrase “log in to the back-end of the site” because you must have certain credentials to see what’s on the back-end (makes sense, right?).

Responsive: In layman’s terms, a responsive web design is one that is easily viewed on all devices – desktops, laptops, phones and tablets. It minimizes the need to zoom in and pan across the page to read the website.

Iframe: The inline frame allows a web page to be shown within another web page. A common use is to embed YouTube videos or maps

Favicon: The favicon is the tiny image next to the web address or title of the page you’re visiting. See that little blue and white arrow on this page? That’s ours.

CSS: Short for “cascading style sheets,” simply put, the CSS is how our Web Dev team defines the look of your website from the back end.

Landing page: While technically a landing page is where users “land” on your website, and could be the same as the homepage, a landing page is typically a standalone page. It’s useful for telling visitors exactly where they want you to go, as you leave them no option but to click through. They are sometimes used as placeholders when a site is under construction.

Below the fold: This is anything you need to scroll down for. “Above the fold,” then, is what appears on your website when you first load the page. Traditionally, we include a logo, menu, phone number and sometimes a call to action above the fold.

Navigation: Often shortened to “nav,” our Web Dev team will talk about the “main nav” of your site. The main nav is simply the main menu that traditionally sits at the top or side of the page.

Plug-in: A plug-in lets Web Dev customize pages without changing the software application. Also called an add-on, it is precisely that. Some of the most common plug-ins are Adobe Flash Player and Apple’s QuickTime.

CMS: An acronym for “content management system,” the CMS is what our writers use to put your new or updated content into your website. It is, for the most part, free of design elements, meaning it’s easy for clients to refresh their web content, as well.

Want to Learn More?

Think you’re ready to take on Web Dev? Call the online marketing experts at Turn The Page today at (816) 527-8371. And if there are any other terms you’d like us to cover, be sure to leave a comment!

 

Meet the Page Turner: Jeremy Sander Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

This time in MtPT, we’ve got our PPC (that’s “pay per click”) Technical Lead, Jeremy Sander! Jeremy my not say much but he does some incredible work for our clients.

Jeremy S.

Call Our Freaky Team

Our Search Engine Marketing team can make your ad dollars stretch into a galaxy far, far away. For more information, be sure to call our online marketing experts today at (816) 527-8371.

Get Your Grammar Together: An Intervention Infographic

By | Content Writing, Infographics | No Comments

We want to make it very clear: we’re saying this because we care. We simply can’t hold it in any longer.

Your grammar and spelling are a problem.

We’ve told you before that spelling errors could be the culprit when it comes to lost business, but we didn’t tell you what exactly you may be doing wrong. We realize that, and we’re here to correct it (and you).

Spruce Up Your Spelling

Everyone struggles with spelling and grammar every now and then. It’s okay. So today, we’ve outlined some of the most common (and egregious) grammar and spelling mistakes that you may be making in your everyday life (everyday = adjective; every day = determiner + noun). From confusion over breaks in grammar rules (‘I’ before ‘e’ except after ‘c,’ anyone?) to just plain incorrect spellings (Are you misspelling “misspell?”), everybody makes mistakes, but you don’t have to. It’s probably hurting you. Like, you should really get that under control, man.

Be a spelling and grammar superhero, samurai or Jedi master; study this handy infographic:

Grammar & Spelling

You’ve Got This

Easy-peasy, right? These are just a few simple grammar rules and spelling corrections that, when implemented, could potentially have the power to make your business better. You’ll look like more of an authority and, as a special bonus, will gain the respect of grammarians everywhere.

We don’t want you to think we’re knocking you. We know that not everyone cares as much about words as we do here in the Digital Content Creation Department at TTP, and if everyone did, we’d be out of a job. We just want you to take every step you can to gain the trust and business that you deserve, so that little things like spelling and grammar errors don’t distract your audience from all of the great products and services you provide.

Need Help with Content?

If you don’t have the time or the words to say something the way you want it, give Turn The Page a call. Our content and social media department will help you spread your message effectively and grammatically correctly. Call us today at (816) 527-8371!

Meet the Page Turner: Tyler Hammer Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

We’re back with MtPT, this time with our Strategist extraordinaire, Tyler Hammer. Tyler is one of TTP’s longest-standing employees and is currently spearheading our Premier Partner Program.

Tyler H.

Get in Touch with Our Freaky Team

Have you seen our Freaky Results Reports? With Tyler H.’s help, that could be you. For more information, call our online marketing experts today at (816) 527-8371.

Freaky Results Report: Eco Advantage Pest Control

By | Results | No Comments

Eco Advantage is banishing bed bugs and wrangling raccoons, while TTP is reaping results. Take a look at our latest round of freakiness!

Results

 

About the Client

Located in Parkville, Eco Advantage Pest Control provides wildlife and pest control to the Kansas City metro area and Clay County. They are fully-equipped to handle everything from bats and bed bugs to woodchucks and wasps and offer service with a personal touch. These exterminator professionals are constantly furthering their knowledge and their expertise with continuing education programs at Purdue University, University of Missouri-Columbia and Oklahoma State University.

 

See Results with TTP’s Freaky Team

Want to get results like Eco Advantage Pest Control? Contact our freaky online marketing team today at (816) 527-8371.

 

Cursor on a red trap.

Why Clickbait Is Killing Your Social Media Efforts and Your Business

By | Small business, Social Media, social media for business | No Comments

What is clickbait? We’ve all seen it before. It can be the, “Watch what happens next. You’ll be shocked!” ads you see on Facebook, or the “You won’t believe this one weird trick,” that leads to useless content. Computer Mouse In Mousetrap

Media influencers have weighed in on clickbait that leads to nowhere. “I scroll around, but when I look at the internet, I feel the same as when I’m walking through Coney Island,” said The Daily Show host Jon Stewart. “It’s like carnival barkers, and they all sit out there and go, ‘Come on in here and see a three-legged man!’ So you walk in and it’s a guy with a crutch.”

Clickbait: A Great Way to Lose Followers

Clickbait can kill your social media efforts because it doesn’t work. Your readers are too savvy to fall for it time and time again. While using clickbait can work–at first–to drive traffic to your website, it rarely converts to leads. The more you disappoint your followers, the more followers you lose, and more than likely, they never return. You want to engage your followers, not drive them away.

Killing It Without Clickbait

While clickbait can kill your social media campaign, some small business have been killing it without a single, “You’ll be shocked.” For example, the Folly Theatre in Kansas City, Mo. wanted to reach a younger audience. They decided to encourage audience members to use their phones during the show. The audience used an app to vote on what they wanted to see and essentially directed the show, making for an interactive and engaging experience.

Simple but Effective

Burger Revolution in Ontario, Canada has a much simpler idea. The restaurant regularly posts the number of remaining burgers for the day, thus creating a sense of urgency. They also post a comment of the day, which is just a daily picture of a user’s comment. You don’t need to lure your followers with promises of shock and awe. Burger Revolution’s tactics are simple but effective, as the best social media campaigns often are.

Enlist Our Team of Social Media Content Creators

The Digital Content Creation Department here at Turn The Page is constantly striving to improve our strategy and practices by improving yours. For help creating quality social media content that won’t disappoint, call us today at (816) 527-8371!

 

 

 

 

Meet the Page Turner: Nancy Nicholson Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

For our next round of MtPT, we introduce you to our Web Dev team’s lone lady. From her talent to her unbreakable spirit, Nancy is always putting a smile on someone’s face.

Nancy Nicholson

Call Our Freaky Team Today

Learn more about the amazing things Nancy and our Web Development team can do for your brand. Call our online marketing experts today at (816) 527-8371.