Cursor on a red trap.

Why Clickbait Is Killing Your Social Media Efforts and Your Business

By | Small business, Social Media, social media for business | No Comments

What is clickbait? We’ve all seen it before. It can be the, “Watch what happens next. You’ll be shocked!” ads you see on Facebook, or the “You won’t believe this one weird trick,” that leads to useless content. Computer Mouse In Mousetrap

Media influencers have weighed in on clickbait that leads to nowhere. “I scroll around, but when I look at the internet, I feel the same as when I’m walking through Coney Island,” said The Daily Show host Jon Stewart. “It’s like carnival barkers, and they all sit out there and go, ‘Come on in here and see a three-legged man!’ So you walk in and it’s a guy with a crutch.”

Clickbait: A Great Way to Lose Followers

Clickbait can kill your social media efforts because it doesn’t work. Your readers are too savvy to fall for it time and time again. While using clickbait can work–at first–to drive traffic to your website, it rarely converts to leads. The more you disappoint your followers, the more followers you lose, and more than likely, they never return. You want to engage your followers, not drive them away.

Killing It Without Clickbait

While clickbait can kill your social media campaign, some small business have been killing it without a single, “You’ll be shocked.” For example, the Folly Theatre in Kansas City, Mo. wanted to reach a younger audience. They decided to encourage audience members to use their phones during the show. The audience used an app to vote on what they wanted to see and essentially directed the show, making for an interactive and engaging experience.

Simple but Effective

Burger Revolution in Ontario, Canada has a much simpler idea. The restaurant regularly posts the number of remaining burgers for the day, thus creating a sense of urgency. They also post a comment of the day, which is just a daily picture of a user’s comment. You don’t need to lure your followers with promises of shock and awe. Burger Revolution’s tactics are simple but effective, as the best social media campaigns often are.

Enlist Our Team of Social Media Content Creators

The Digital Content Creation Department here at Turn The Page is constantly striving to improve our strategy and practices by improving yours. For help creating quality social media content that won’t disappoint, call us today at (816) 527-8371!

 

 

 

 

Meet the Page Turner: Nancy Nicholson Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

For our next round of MtPT, we introduce you to our Web Dev team’s lone lady. From her talent to her unbreakable spirit, Nancy is always putting a smile on someone’s face.

Nancy Nicholson

Call Our Freaky Team Today

Learn more about the amazing things Nancy and our Web Development team can do for your brand. Call our online marketing experts today at (816) 527-8371.

Meet the Page Turner – Tyler Cordel Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

In today’s MtPT, we’ve got Tyler C., TTP’s Director of Franchise Marketing and the Fun Committee’s source of testosterone. Tyler is getting new business and taking names. For references. He’s really good at what he does.

Tyler C.

Contact Our Freaky Online Marketing Team

Learn more about what Tyler and our online marketing experts can do for your franchise. Call Turn The Page today at (816) 527-8371.

Meet the Page Turner – Brittany VanMaele Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

It’s time for our latest edition of MtPT. Today, you’ll learn a little more about our quirky content director, who is fearlessly leading her department into uncharted territory. Read on to find out where our writers get their freakiness.

Brittany

 


Contact Our Freaky Team

For more information about getting results and quality content from our online marketing team, call TTP today at (816) 527-8371. We’re ready to refresh your brand.

Meet the Page Turner: Rob Rance Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

We’re starting a new feature here on our TTP blog. We want you to get to know all of our Page Turners – from the front-facing employees to the behind-the-scenes guys. Everyone here at TTP makes a huge difference in getting you freaky results.

Today’s spotlight – Rob Rance

Rob


Rob Rance Rob Rance

Contact Our Freaky Team

For more information about getting results from our online marketing team, call TTP today at (816) 527-8371. Let’s get freaky.

Why Your Small Business Should be Blogging

By | Blog, Content Marketing, Content Writing | No Comments

Obviously, the digital content team at Turn The Page is a little partial to blogging. It’s more than our bread and butter: it’s our passion.

Fortunately, it’s not just us who think that blogging is of the utmost importance. Consumers are the ones really hailing content as king.

Check out our infographic below to learn why your small business (or franchise!) should be blogging…and below that, see what we’re doing to help your business blogging efforts!

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1. 5x traffic increase when a small business blogs 15+ times per month: Hubspot
2. Average of 1200 monthly leads from 15 monthly business blogs: Hupspot 2014 State of Inbound Marketing
3. Businesses of 1-10 employees see the biggest gains: Hubspot
4. Businesses that prioritize blogging are 13x more likely to have positive ROI: Venture Beat 
5. Blogs are third most influential online resource: Technorati

 

So, what’s stopping small businesses from blogging?

Creating good, shareable content takes time: to generate topic ideas, to research, to draft, to revise, to publish, to promote.

And time is one of the resources that a small business owner usually doesn’t have to spare.

That’s why Turn The Page has recently revamped our blog packages to make them more scalable for small business clients. Whether you want to go all out and reap the most rewards by posting blogs 15+ times a month or you want to start small and just publish 1-2 posts a month (which will still net you 70% more leads than B2B businesses that don’t blog at all), we have the package to meet your content needs.

Get your business blogging today — call and speak to an online marketing strategist at (816) 527-8371.

 

Freaky Results Report: Petland Overland Park

By | Results | No Comments

We love our furry and human friends at Petland Overland Park, and it shows! Check out this latest round of freaky results.

Petland Overland Park

 

About the Client

Petland Overland Park has been matching scaled, fuzzy and feathered friends with loving families since 2008. From puppy food to terrariums, an array of animals to grooming, their Kansas store is packed with everything you need to show your pet you care. TTP performs a variety of services for them, including PPC, search engine optimization and blogging, and we are so proud to share their success.

Want Awesome Results Like Petland Overland Park?

Let TTP’s freaky team work our magic on your online presence and your business. Call our internet marketing experts today at (816) 527-8371 for more information.

Set of icons. Flat Design. Mobile Phones, Tablet PC, Web and App

Why Google’s April 21st Mobile Deadline Should Matter to You

By | mobile search, Mobile-Friendly | No Comments

April 15 isn’t the only looming deadline your business should pay attention to.

Google announced that starting April 21, tweaks to the search algorithm — the code that determines how websites rank — will make mobile-friendliness more important than ever.

If you’re not sure why your business should care, then take a moment to check out our infographic below.

Mobile-Friendly

Download PDF

 

Freaky Results Report: Schloegel Design Remodel, Inc.

By | Results | No Comments

The Page Turners continue to astound. Take a look at what we’re doing for Schloegel Design Remodel, Inc.

Schloegel

 

About the Client

Schloegel Design Remodel, Inc. has been serving the Kansas City area for 35 years. Their fully-integrated team works with you through every step of the process, from the initial design to the final touches of construction. They are especially talented at performing express custom kitchen and bath remodels.

Get Results like Schloegel’s with the Help of TTP

Come see what TTP’s freaky team can do for you and your business. Call our online marketing experts today at (816) 527-8371 for more information.

New Penalty for Doorway Pages: How Will This Affect My Google Ranking?

By | Content Marketing, Google | No Comments

Most websites rely on a good Google ranking to drive traffic toward them. A Google ranking is usually improved by -providing plenty of rich, keyword-driven content that provides useful information to visitors. Knowing this, reputable websites work hard to add new content that will bolster their Google ranking and get Web surfers clicking on their links.Brick wall blocking the office doorway for a businessman concept

What Is a Doorway Page?

However, some website developers have made use of “doorway pages” to improve their site’s Google ranking. A doorway page is a sneaky tool used to increase a website’s search footprint. A link to the doorway page pops up in the search results list, but instead of containing useful data that doorway page is really just designed for search engine robots. Users, who rely on a high Google ranking to take them to a worthwhile website, click on the doorway page only to be whisked elsewhere, which can be frustrating to the user. Website authors may have produced several doorway pages that take up the first several hits in the Google ranking. The searcher believes they will be visiting various separate websites and instead keep being led back to the same place.

Bait and Switch Tactics Mean Skewed Google Rankings

Google understands how much companies rely upon their Google ranking to drive customer traffic. That’s why they are constantly making efforts to improve their search engine capabilities. Because doorway pages inherently skew the Google ranking search results, the company is seeking to penalize those that rely on these bait and switch tactics. To combat these tactics, Google has announced that they will be making a Google ranking adjustment. This means that they are making changes to their search algorithm. Essentially, the alteration to the algorithm is intended to weed out the doorway pages so that more Google ranking search results are unique, useful websites.

Google’s New Algorithm Means Rich Content for Users

Google seems confident that the effects of the algorithm change will immediately be noticed by websites that rely on a doorway page campaign. Hopefully, web users will also notice the change in improved Google ranking results.

The new algorithm may mean a boost in Google ranking results for the kinds of content-rich, useful and meaningful websites that users are typically seeking. Turn The Page Online Marketing’s experts deliver the content-rich websites Google users want, driving Web traffic to you.

To learn more about how we can help improve your Google ranking, call (816) 527-8371 today.