What is clickbait? We’ve all seen it before. It can be the, “Watch what happens next. You’ll be shocked!” ads you see on Facebook, or the “You won’t believe this one weird trick,” that leads to useless content.
Media influencers have weighed in on clickbait that leads to nowhere. “I scroll around, but when I look at the internet, I feel the same as when I’m walking through Coney Island,” said The Daily Show host Jon Stewart. “It’s like carnival barkers, and they all sit out there and go, ‘Come on in here and see a three-legged man!’ So you walk in and it’s a guy with a crutch.”
Clickbait: A Great Way to Lose Followers
Clickbait can kill your social media efforts because it doesn’t work. Your readers are too savvy to fall for it time and time again. While using clickbait can work–at first–to drive traffic to your website, it rarely converts to leads. The more you disappoint your followers, the more followers you lose, and more than likely, they never return. You want to engage your followers, not drive them away.
Killing It Without Clickbait
While clickbait can kill your social media campaign, some small business have been killing it without a single, “You’ll be shocked.” For example, the Folly Theatre in Kansas City, Mo. wanted to reach a younger audience. They decided to encourage audience members to use their phones during the show. The audience used an app to vote on what they wanted to see and essentially directed the show, making for an interactive and engaging experience.
Simple but Effective
Burger Revolution in Ontario, Canada has a much simpler idea. The restaurant regularly posts the number of remaining burgers for the day, thus creating a sense of urgency. They also post a comment of the day, which is just a daily picture of a user’s comment. You don’t need to lure your followers with promises of shock and awe. Burger Revolution’s tactics are simple but effective, as the best social media campaigns often are.
Enlist Our Team of Social Media Content Creators
The Digital Content Creation Department here at Turn The Page is constantly striving to improve our strategy and practices by improving yours. For help creating quality social media content that won’t disappoint, call us today at (816) 527-8371!