KPI or Key Performance Indicator as Concept

Social Media KPIs: Are You Doing It Right?

By | KPIs, Social Media, social media for business | No Comments

A successful social media presence can mean big things for your business, even if yours is a small business. If people are engaging with you and talking about you for the right reasons, your name becomes ingrained in your potential customer base’s mind. And when your business is the first thing that pops into a potential customer’s mind when he or she needs the goods or services you offer, who do you think he or she will call first? Before you can determine if your social media efforts are working, you must first determine your goals and your key performance indicators (KPI).human models connected together in a social network pattern

Set Yourself up for Success: Be Where Your Audience Is

Setting goals and and KPIs is one thing, but you’re setting yourself up for failure if you don’t first find out what social networks your audience is using, and what kinds of content it consumes. The fact of the matter is that people use different social networks for different things. Pinterest users share things like recipes, home decorating tips and craft-making instructions. A floor covering company may see great results, whereas an HVAC company may not see the best results on Pinterest. Facebook may be better for those types of businesses and industries. According to a 2014 study by PEW Research Center, 71 percent of all online adults use Facebook.

What should my KPIs be?

Once you determine where your potential audience is and what social networks is uses, how do you know if you’re reaching the right people? How do you know if your social media time and effort is worth it? First set a baseline. Know your numbers before shake things up. Most social networks have analytical tools for business users. Once you’ve determined your baseline, track the following KPIs to determine if your efforts are helping your business grow:

Reach

The number of fans and followers you engage and participate with on social media is a good indication of your reach. If that follower base grows rather than shrinks, it’s a great indication that you’re doing something right. If more people unfollow your business than follow it, you may want to consider switching gears and changing your strategy. Try changing the frequency or type of content you post to make sure it’s what your audience wants.

Knowing your follower base’s demographics — which can be determined using the social networks’ analytical tools — can help determine the best type of content to post.

Engagement

Not every follower will actively engage with your business. Ideally, the ones who do will be influential in your industry or, at the very least, loyal customers who tell the world how great you are. You don’t want a bunch of fake followers — not in the Jersey Shore sense of the word, but in the actual sense of the word. You want real and relevant followers and fans.

If your audience is liking, favoriting and sharing your posts, that’s a good indication that you’re posting things it enjoys.

Conversation is a two-way street. You want your audience to be commenting on your posts, and you will want to respond in a timely manner to avoid unfollows.

On Twitter, retweets and mentions are king. On Facebook, shares are king. When your followers take the time to take your message and share it with their own followers, they do the social networking legwork for you. Your followers’ followers are potential customers.

Web Traffic Data

One of the biggest KPIs with social media is whether or not your efforts are generating traffic to your website, which details what your business and its services are all about. Traffic to your website means means sales.

Determining the right KPIs is only step one in successful social media marketing. To connect with a skilled online marketing team determined to make it work for you, contact us today online or by calling (816) 527-8371.

 

#411 in 2015’s Inc. 500: Celebrating Our Agency’s Growth

By | Inc. 500 | No Comments

At Turn The Page, you don’t often hear us tooting our own horn. You’re more likely to hear us shouting from the rooftops about our clients’ successes (see our Results Reports!) or singing Backstreet Boys’ greatest hits.

Today’s the day that changes, though, because we have big news to share and it involves a little bragging. We’re giddy to announce that Turn The Page Online Marketing was recently named to Inc. Magazine’s prestigious Inc. 500, meaning we’re among the top 500 fastest-growing private companies in the nation.

offer_82115_FB

TTP has humble beginnings. The company was founded by CEO Rob Rance (online marketing expert) and CFO Amy Driver (web development guru) after they met at a Kansas City networking group and decided to join forces. They began operating out of Amy’s screened-in porch (or as Rob calls it, her “conservatory”) and soon grew from a team of two to an army of over 3o online marketing experts.

We are so excited to be among industry leaders across the nation and one of just 41 Kansas City-area businesses to make the top 5000. Other notable companies include Fitbit and Microsoft.

We’re pretty proud of the true work hard, play hard culture we have at TTP, as exhibited by our Freaky Friday celebrations. We love that our team of mostly millenials disproves the notion that this generation isn’t capable of working hard and making an impact. We’re sincerely passionate about SEO, content marketing, social media, local search, PPC, website development, and all the services we offer — which is why we’re able to deliver real results.

Executive Jump

To celebrate our achievements — and to recognize that we wouldn’t be anywhere without our clients — Turn The Page is offering $411 off a Ready-To-Go website for a limited time only.

If you’re interested in kickstarting or revamping your online presence with one of the nation’s fastest-growing companies, contact us today online or by calling (816) 527-8371.

Google Search

Google’s Snak Pak Packs a Punch for Local Businesses

By | Google, Google Changes, Google Plus, Google Search | No Comments

As the new “Snak Pak” continues to spread across browsers, it’s becoming apparent that this new 3-pack listing is part of an official roll out and not just a test. Our Chief Strategist, Tyler Hammer, has analyzed the Snak Pak and offers some insight as to what this change can mean for local businesses.

What is the Snak Pak?

If you’re a small business owner and not a marketer, you’re probably wondering, “What the heck is a Snak Pak?” or “Pudding? Why are we talking about pudding?” The so-called “Snak Pak” is the collection of three listings that you see when you search for a local business. Let’s say you’re searching for an online marketing company in the Kansas City area (*ahem*), so you go to Google and type in “online marketing kansas city” (because nobody searches with capital letters, let’s be real). This is what you would see:

Snak Pak
Behold, the Snak Pak. You get the top three results for your search term, their website and directions to their office (if they have either of those). You also get a map of the area with many pins including, of course, ones for the top hits. At the bottom of the pack is a link leading you to more results and an even broader map.

Snak Pak Map

What makes this an update?

Does it feel like something’s… missing? That certain something is four whole listings. Previously (and still for some people), Google would present you with a “7-pack,” or as the name blatantly implies, the top seven listings for your search term. It also linked you to the map, which you had to click on to view.

Also notable for local businesses is that the new Snak Pak no longer links to Google + pages, following suit with Google’s debranding of the service.

Unfortunately, the web address, address and phone number are not visible either, on mobile or desktop. However, the mobile version of the Snak Pak does feature a convenient “Call” button.

What does this mean for me?

Since the Snak Pak is still in its infancy, we don’t know yet what this will mean for business. Tyler has some theories:

  • More people may click on the organic listings below the local Snak Pak.
  • On the flip side, the majority may click to view more, which will drive more traffic to Google listings.

The TTP Strategy Team is going to closely monitor the Snak Pak to identify trends and determine which way people are leaning. In the mean time, according to a heat map study by Mike Ramsey of Nifty Marketing, organic links see the most clicks, except in the case of restaurant searches.

When it comes right down to it, though, Tyler notes, “This changes increases the importance of local search marketing – it’s important to stay higher up in the local pack.”

Why is Google doing this?

Arguments abound but the most popular idea is that Google is doing this to drive more traffic through Adwords. Hey, the world’s most powerful and beloved search engine’s gotta make money somehow, right?

Call TTP

Still a little hazy? Too many strange, seemingly food-related terms to make sense of? Let Turn The Page understand the Snak Pak, and any update Google may roll out, for you. For more information about teaming up with our freaky online marketing team, give us a call today at (816) 527-8371 or contact us online.

Meet the Page Turner: Laura Love Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

Meet Laura Love. Yes, that is her real name. Laura started out at TTP as a Coordinator but has since moved on to pay-per-click pastures. As a member of the SEM team AND the Fun Committee, Laura is an irreplaceable asset to the company.

Laura

Hit Up Our Freaky Team

Want to work with a team with members like Laura that know the ins, outs and all-arounds of online marketing? Call Turn The Page Online Marketing today at (816) 527-8371 for more information about the amazing results we can get your business.

Meet the Page Turner: Jeff Baldridge Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

Jeff embarked upon his Web Developer career here at TTP back in February 2015. His passion for code, code and possibly more code is a perfect fit for our powerhouse Web Dev team. Oh, and we guess he likes his family too.

Learn more about Jeff in this edition of MtPT!

Jeff

Give TTP a Call Today

Want to pair with a Web Development team that pairs quirk with quality? Call Turn The Page Online Marketing today at (816) 527-8371 to speak with a member of our freaky team.

Increasing Online Presence is Good for Business

By | digital media, Online Marketing, Online Marketing Strategy | No Comments

At Turn The Page Online Marketing, we are passionate about helping improve your business by finding ways to increase your presence online. We are experts at finding what sets your business apart from the crowd finding the best way to highlight your unique qualities. Check out this infographic to discover how online location, prominence, and relevancy are essential to your business!

TTP_Infographic

Take charge of your online presence today. Call our freaky digital marketing team at (816) 527-8371 for more information about what we can do for your business.

Why Do You Need a Professional Marketing Company for Social Media?

By | Facebook Marketing, instagram, Online Marketing Strategy, Social Media, social media for business | No Comments

Social Media: Good or Bad for BusinessSocial Media Marketing

Social media websites, such as Facebook, Instagram, and Twitter present unique and modern platforms for businesses to reach customers. Established companies and startups alike have the opportunity to benefit from social media marketing. More businesses are starting to understand the essential role social media marketing plays in the modern professional world. Businesses can use social media to grow awareness for their brand and products and to gain a loyal following. However, social media marketing is much more than simply posting pictures and gaining “likes.”

A business’s social media presence has the power to harm the business just as easily as it can help the business. Making mistakes on social media, from posting something offensive or simply lacking the information and strategic planning that is necessary for a successful marketing campaign, can alienate customers and harm your business. Here are a few reasons why working with a professional marketing company is essential for your social media marketing presence.

Avoid Mistakes by Careless Employees

Almost every week we hear stories in the news about an employee getting in big trouble for posting something offensive, stupid, or bigoted on social media. These inappropriate posts have the potential to create real problems for companies, as they alienate customers and damage a business’s reputation. Even though we all know that the Internet is a public platform on which everything we post remains ad infinitum, people all too often post pictures and statements that are simply unacceptable for a professional business. Example: the group of British bankers who recently thought it would be a good idea to film a fake ISIS beheading and post it online.

Benefit from a Clear, Effective Marketing Strategy

It’s impossible to deliver a concise, effective message to clients and potential clients without a clear social media strategy. In order to optimize the marketing potential of social media, companies must have a distinct voice, calculable goals, and a strategic publication calendar. Simply posting blindly, without the planning and research that good marketing requires, will lead to disjointed posts and a diminished following. A professional marketing company has the means and expertise necessary to create a clear and effective social media strategy that is essential to putting your company on the map and increasing brand awareness.

Legitimize Your Brand

Social media has real power to establish brands as legitimate and earn companies a loyal following. Today, the Internet is the first place consumers look when they want to discover more about a business they are interested in. A company’s social media page is a major part of its online presence. Businesses, especially small ones, tend to have websites that don’t change too much after the initial setup. However, social media sites, like Facebook or Twitter, give companies a fantastic platform on which to update consumers on what’s going on at the business, and to establish a real voice with new posts and photos. A company’s social media page, when done correctly, tells consumers that the company is active and interested in communicating with consumers. Consumers like being able to see how popular a brand is by browsing how many followers it has on Twitter or reading its Facebook reviews.

However, with the good comes the bad. Sub-par social media marketing has the opposite power. When companies fail to make regular, focused posts and aren’t gaining followers, new customers are quickly alienated from their initial interest and the brand no longer seems legitimate. A professional marketing company can help you figure out how to use social media in a way that will legitimize your brand and attract new customers to your business.

Discover How a Marketing Company Can Help Your Business

Do you want a clear, effective social media marketing strategy that works for your business? Take a step forward for your business and call the online marketing team at Turn The Page at (816) 527-8371 today. Discover how we can use our expertise in social media marketing to bring awareness and new customers to your company.

Meet the Page Turner: Austin Montgomery Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

He may be loud, but he does his job well. As an Account Executive, Austin’s goal is to keep our clients happy by being their main point of contact here at TTP. Learn a little more about class clown Austin in this week’s MtPT.

Austin

Call TTP Today

Work with an affable Account Executive. Call our freaky online marketing team today at (816) 527-8371 for more information about our variety of services.

Meet the Page Turner: Lee Conine Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

In this week’s MtPT, we want you to meet our Programming Director, Lee Conine. Our resident Ballerina Gorilla (named for his bowling style – ask to see it if you ever meet him!) has done some pretty amazing things during his time here at TTP.

Lee Conine

Call Our Freaky Online Marketing Team Today

Looking for something that’s ridiculously complicated on the back end but flawlessly beautiful for your site’s visitors? Lee’s your guy. For more information about working with the online marketing team at Turn The Page, call us today at (816) 527-8371.

 

Meet the Page Turner: Tonya Frank-Wadel Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

Now in MtPT, we introduce you to the lady that keeps everyone in line: Tonya Frank-Wadel. A master of LiquidPlanner, our project management software, Tonya ensures that everyone is getting their work done, and does so sassily.

Give Our Freaky Team a Ring

You want things done and done well? Tonya’s got your back. For more information about working with Turn The Page, call our online marketing experts today at (816) 527-8371.