You’ve done it.
You’ve crafted your unique take on a topic and stitched sentences together. Really good sentences. Sentences you’d like to print out and hang on your refrigerator.
You’ve revised and rewritten — you’ve weeded out the typos and the weak words and your post is awesome.
Bad news, though. It’s not over.
Crafting great content is half the battle. The other half is making sure people find it, read it, and respond to the message that is delivered.
That’s where Search Engine Optimization — SEO — comes in.
Content may be king, but coronation can only happen with a little behind-the-scenes help from its faithful steward, SEO.