Much like with fashion industry, the tech industry is constantly in flux. Both industries experience trends behind the scenes and in what the end user sees. Unlike the fashion industry, however, web design trends won’t show up on a Paris runway. They show up on your potential customers’ mobile devices and laptops. In order to make yourself visible in a sea of competitors, you’ll need to stay on top the trends so your website doesn’t look and feel old fashioned. Here’s what to watch for in 2016 web design:
1. Material Design Domination
Google’s Material Design has had a bit of a meteoric rise in 2015. The trend reflects smartphones being the primary device people use to access the Web, over desktop and laptop computers. While it’s not new, Material Design is asserting itself and experiencing wide-spread adoption with new extensions and kits popping up.
2. Bold Colors and Typography
In our blog about Pantone’s 2016 colors of the year, we covered the importance of properly using color in your branding and marketing. Typography holds the same importance: different fonts convey different messages. Bold fonts will no longer be used solely in headlines, but all over the web.
3. Rich Animations
Animation is a great storytelling device, and many websites are using it to full effect, creating an engaging and entertaining user experience. While animations are awesome, using them sparingly is key; don’t just stick them anywhere. A well-placed animation will get your message across and ultimately attract customers because they like what they see. Animations fall into two categories:
1. Large Scale Animations
These are used as a primary interaction tool, and have a big impact on users with effects like pop-up notifications and parallax scrolling.
2. Small Scale Animations
These don’t require user input, and they include items like loading bars, spinners and hover tools.
Web design is constantly changing and evolving, and Turn The Page Online Marketing’s expert web development team stays on top of current trends. To learn how we can help your business grow, call (816) 527-8371 or (844) 889-5001 today.