The Importance of an Editorial Calendar

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Content marketing is all about sharing relevant and useful information that helps to promote a brand or business and acquire customers. Successful content marketing means building a loyal following that trusts your brand for quality content and provides you with repeat business. The key to achieving a successful content marketing strategy is to consistently put out truly high-quality content that is focused on what your audience wants to see. What’s the best way to do this? Create and stick to an editorial calendar. Here’s why:

Developing a Well-Planned Strategy

Content marketing requires a lot of strategy in order to be successful. Understanding your audience is a central factor, and this is something that requires planning and evolving over time. Developing a content marketing editorial calendar will help you and your team come up with a strategic plan to get high-quality content on a regular basis. An editorial calendar will help you to plan out regular posts, alternate between different topics to avoid repetition, plan both time-sensitive and evergreen posts, and keep track of writing tasks and assignments given to different members of the team. The editorial calendar serves as a visual form of planning and communication that will help each member of the team contribute new ideas and keep track of deadlines.

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Consistency is Key

Writing down a content marketing plan into an editorial calendar helps you and your team to achieve consistency in all that you do. An editorial calendar automatically instills a sense of accountability, making each individual more likely to deliver high-quality, relevant content consistently over time. Consistency is especially important when the goal is to build a following for increased blog traffic. A steady following can only be gained through being consistent in the type of content you put out day after day. Our favorite resource for creating an editorial calendar is Trello, a user-friendly platform on which you can create multiple boards and lists that can be assigned to different members of a team along with due dates and notes.

A Smart Content Marketing Strategy for Your Business

Need help with your content marketing? Connect with our content marketing team today to learn what our content marketing strategy expertise can do for you. Call Turn The Page at (816) 527-8371 or (844) 889-5001.

Author Sydney Rayl

A fourth generation Jayhawk, Sydney Rayl has a degree in Creative Writing and French. After graduation, she put her degree to good use as a high school English teacher in France, where she enjoyed croissants aplenty. Turn The Page snagged Sydney shortly after she returned from abroad, and clients enjoy the extra dose of “je ne sais quoi” she injects into all her content, from blogs and website pages to social media campaigns.

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