Pantone’s 2016 Colors of the Year & How to Make Use of Them in Marketing

TTP Blog _ Pantone 2016(1)

Each year, fashion labels, design industries, and color enthusiasts all look forward Pantone’s announcement of the Pantone Color of the Year. Pantone, a global color authority and provider of professional color standards for design industries, chooses its color of the year based on new color influences throughout the entertainment, art, and fashion industries. Typically, their chosen color then trends on runways and in paint and textile industries.

Pantone 2016: A New Trend

In its 16-year history, Pantone has always chosen just one official Color of the Year. That’s why it was groundbreaking news this year when they announced that the Color of the Year for 2016 is actually two colors: Serenity (15-3919) and Rose Quartz (13-1520). These pastel blue and pink hues are soft and fresh, and they have been seen as a combination in more than one runway show recently. In addition to the colors of the year, Pantone also released its spring edition of its semi-annual color selection, all of which are likely to be seen more and more trending on the runways and elsewhere.

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Using Pantone’s 2016 Colors in Marketing

In the world of marketing, it’s always important to stay up-to-date with the latest trends, from social media to graphic design. That includes understanding how to use colors that are modern and visually pleasing to consumers. Humans are visual beings, and many studies have shown the enormous effects different colors can have on our moods and decisions. Take a look at the 10 shades Pantone chose for this coming spring. Along with Serenity and Rose Quartz, the selection includes vibrant shades of red, yellow, and peach, along with a soft gray and brown, a beachy deep blue, and shades of blue and green that practically pop off the screen.

Think about the message and mood that you want to send to your potential customers and then choose your colors accordingly. For example, shades of blue tend to be calming and invoke positive feelings–we do have a special place in our hearts for TTP blue. Different tints and shades of colors can also change people’s perception of a brand (i.e. the amount of black or white added to the color). For more information about the psychology of color, we found this article over at helpscout.net particularly helpful.

Need help with branding? Turn The Page Online Marketing’s branding experts can help your business create a strong, modern brand that will attract the customers you want. Call us today at (816) 527-8371 or (844) 889-5001.

Author Sydney Rayl

A fourth generation Jayhawk, Sydney Rayl has a degree in Creative Writing and French. After graduation, she put her degree to good use as a high school English teacher in France, where she enjoyed croissants aplenty. Turn The Page snagged Sydney shortly after she returned from abroad, and clients enjoy the extra dose of “je ne sais quoi” she injects into all her content, from blogs and website pages to social media campaigns.

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