March of the Penguin Updates
Google rolled out its last Penguin update last December. It was designed to penalize websites with spammy links and keep everyone on the up and up. However, every algorithm roll-out leaves websites as either winners or losers.
If your website is running smoothly and you’re getting the results you want as a business owner, auditing your website and running last-minute checks is probably not at the top of your mind. However, now is a great time to make sure your website won’t be penalized by the new Penguin update, which will roll out next year.
Avoiding Penguin Penalties
If your website does not conform to Google’s standards, its algorithms will make sure to penalize your website, meaning that it won’t land on the coveted first page of search results. Searchers will click on your competitors’ websites and buy whatever they’re selling before you even have a chance to show the searcher what you’re all about.
Penalized by not Being Penguin-ized
Spammy practices can mean you get a sudden spike in referring links. and that sudden increase raises a red flag for Google. especially when even a couple of websites link to your website from every page. It’s a good thing when a website refers traffic to yours, but it has to make sense.
Disavowing those referring links means telling Google that you had nothing to do with those sketchy, spammy links pointing to your site. However, simply disavowing a link is not a substitute for getting the links removed manually.
Internal Link Optimization
External links get the most Penguin-related attention, but you shouldn’t ignore your internal links. Internal links don’t necessarily affect rankings, but they do influence how search engines crawl your site in a big way. Your website needs to have varied anchor text, not just the keywords verbatim. It needs to link related pages together — ask yourself, “If someone is searching for Thing 1, would he or she also be interested in Thing 2?”
User experience is everything to Google, and if your website doesn’t meet its standards, you’ll be penalized and people won’t find your website. For more information on how you can get ready for the Penguin roll-out, call Turn The Page Online Marketing at (816) 527-8371 or (844) 889-5001 today.