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Mobile Site Visits

BE CONNECTED! That’s the word on the street with all the opportunities to get the latest deal, updates, news, emails, directions and so much more with just a tap or swipe of your finger. Using mobile phones to log online is in – and it’s here to stay.

What are Mobile Site Visits?

Mobile site visits on your Google Analytics count the number of people who visited your website via their smartphones. This statistic will even show what network the visitors came from. Note – this doesn’t necessarily count apps – but actual visits to your website via a cellular phone.

Why Be Concerned With Mobile Site Visits?

Here are some reasons why you should make sure to have a mobile website for the vast amount of mobile audiences that have developed:

  1. The number of people using the mobile web is up to 83 million people according to this article on mobile website visitors. Definitely too much of an amount of the population not to cater to.
  2. Mobile websites have an advantage over apps. Some of the advantages of having a mobile website include having an optimized mobile website available for your mobile audience. The alternative is an app, but due to the amount of apps and building of those apps that would have to be done in order to get it to work properly over a majority of smartphones, a mobile optimized website only takes one.
  3. Smartphones are making their way to the top of the food chain above the PC market. People want their information fast and at their fingertips so getting that information whether it research, latest deals or news is being sought after more and more on smartphone devices.
  4. Mobile sites allow you to stay on top of the trends. Social media and smartphones have become a way of life and with the way technology advances so quickly, if you are not getting on the boat, you’ll be left behind while all your competitors are sailing without you. A more optimized, mobile, website means more clients/customers in the door. We vote yes!

How to Get Your Website Mobile

Getting your site optimized for a mobile phone or tablet has never been easier! With a myriad of ways to go about this, we’ve scoped out the easiest ways to get your designers and developers the best mobile platform. By creating a mobile Cascading Style Sheet (CSS), inserting a Meta Viewport Tag, and even linking an “Apple Icon”, your customers can find your website accessible even on the go.

Mobile CSS can help display and organize your website for the mobile platform. This is just like making a printer-friendly version of your website. For example, we’d use something that looks like this:

<link rel=”stylesheet” href=”http://domain.tld/mobile.css” type=”text/css” media=”handheld” />

The meta viewport tag tells us how to rotate your website when found on a mobile device. This may make your design
simpler, or more accessible for those with smaller phones. It also tells your newly optimized website if it can rotate with the
user’s gyroscopic rotation or if you can zoom in or out:

<meta name=”viewport” content=”width=device-width,initial-scale=1,user-scalable=no” />

Apple Icons are built more for the iOS and Apple’s iPhone® or iPad® and are specific for that audience. However, it’s always best to make sure every visitor can make the most out of your mobile website. This icon allows the users to create a shortcut to your website right on the main screen of their phone. With quicker access to your website, you’ll be sure to see more usage:

<link rel=”apple-touch-icon” href=”/filename.png” />

As smartphones and tablets take more and more of the market share away from laptops and desktops, you will in turn see people ask for information about your mobile website. A study was done by AT&T recently, saying that out of everyone who
uses their smartphone to search a business, 48% of those people walked through into that businesses’ doors.

So, before you start thinking about your next big revision to your website, consider making a mobile site instead. With the modern technology, you have at your fingertips you can be sure that no matter where a customer is, they are capable of finding your business.

And your Google Analytics will tell you just how many people that is…

Author turnthepage

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