Some of my fondest childhood memories involve playing hide and seek on late summer evenings. We would gather all of the neighborhood kids as the sun began to set and play a great game of hiding and searching for one another in the dark. My parents chose wisely when they bought a house that backed up to a city park; it set the stage for many amazing nights when several of us didn’t only play a fun game of hide and go seek, but created memories that we still look back upon with great nostalgia.
Although I happen to look back at my childhood with great fondness of the hide-and-go-seek game, there’s a reason that we eventually outgrow the game as we become adults, and especially business owners. The last thing that we want to be doing as a business owner is “hiding” from our clients – and not being able to be found when they begin “seeking” out our services.
Why Internet Marketing is Imperative to Business
Although it’s impossible to track the number of websites there are at any given point, so far in August of 2011, Netcraft has tracked 463,000,317 websites. Thousands of new domains are registered each day, not to mention blogs, Facebook users and the quickly-growing Google + user database. If anything is growing at a rate of lightening speed, it’s the online marketplace.
While this fast growth is exciting, and especially for Kansas City SEO experts like ourselves, it’s also a good indicator that businesses must adapt in order to be found. With millions of websites out there, it’s more important than ever to not only have a website, but make sure your site can be found. It’s one thing for people to know your website address, but to grow your business, you really need people to find your site via search engines.
Optimizing Your Site for Search Engines
“Optimizing” your website is a term that refers to actions you take to make Google, Yahoo, and Bing! (search engines) find your website. This is a full strategy that includes copy writing, business listings, blogging, press releases, user reviews and much more. Your site won’t be found if you don’t utilize these growing tools and tactics on your website. Your site may be used by people who’ve already given their loyalty and know how to find you, but it won’t be found by those looking for what you do via Google and online search.
It’s Worth the Time and Resources to Optimize your Website
Optimizing your site is a matter of education. Learn how to market your website so that it can be found on search engines. Or, hire a team to optimize your website for you if you don’t have extra time to learn it yourself. Either way, allocating your resources for Internet marketing is worth it. We know how the “cobbler’s kids don’t have shoes,” struggle goes, and we know that it’s hard to find time to work on your business when you’re pouring into your clients. But, I guarantee that just like those long nights of hide-and-go-seek in the dark brought me cherished memories and no regret, you’ll experience the same feeling when you pour your resources into online marketing and watch your business grow.