Indexed pages… huh?
Basically, an indexed page is a page on your website that has been crawled by the search engine spiders and put into that search engine’s library of pages. So, for example, your “about us” could be one example of an indexed page.
So what’s the big deal?
Well, let’s just say that content pages on the web work the same way as presents under the tree. The more the better, right?
Here’s a few reasons You Need Indexed Pages
1. Website pages (aka content or indexed pages) help future customers know who you are.
You may be one of those nay-sayers who says “nobody reads these pages,” however we beg to differ. If you offer services, people are going to read about them. Especially if they’re not quite sold on what you do. Sure, some people may not read it. But your next loyal customer might. And for that reason – it’s totally worth it. Put several pages of content on your website.
2. It makes you look like you know what you’re doing.
Minimal content on the web does no good for your reputation. But, if you offer your site as a resource, you’re positioned as the expert. Don’t just tell people what you do – tell them why they need to do it. What benefits it will bring. And why you’re the best to use for whatever it is you do.
3. Website pages are like candy for Google.
Bottom line – your website will be found more easily if you have several pages. The more the better, really. Each time you have a page on your website, Google “indexes it” – which is good for you. To explain it simply….
- You add a page on your website about chocolate chip cookies, for example.
- Google sees that you have a page, and that it’s about cookies, and chocolate chip cookies.
- Google adds a note in their big “book” that says you have a page about chocolate chip cookies on your website.
- When someone goes to Google, looking for info about chocolate chip cookies – Google knows you have a page about that and displays it in the search results. (the rank of your page depends on a lot of other things, see the other 12 days to get an idea…)
See? So – the more pages you have that Google can “index,” the more likely people will come across your site.
How Do I add More Indexed Pages?
So, have I sold you on indexed pages yet?
But – what if you already have a site and you’re not sure how to add more pages? Here are a few ideas:
- Expand on your existing content. Go into detail. Don’t just say “lawn maintenance,” but add a new page for each: mowing, seeding, aerating, etc.
- Integrate a blog into your website. Each time you post a new blog post, that’s seen as a new page on your site by Google. So, this is a perfect way to easily add content (not to mention keep your website fresh.)
- Add paragraphs to your current site. If you have the right pages you need, find ways to add to new paragraphs, or change them up a little bit. When you edit a page, Google will take notice and also re-index your page.
Don’t disappoint the search engines
One last word about indexed pages…if your website was created all in Flash, it’s like having beautiful presents under the Christmas tree that are really empty boxes! It’s fun to look at them on the outside, but it’s disappointing when you open the box. Likewise, flash websites can look beautiful and really cool from your point of view, but they often don’t contain anything under the hood. Most flash websites don’t display any of the content that you see on the user side of the website. So when the search engine spiders come through to index the site, they usually find a little bit of code telling them that this is a flash website and not much other information. They leave without indexing anything and you do nothing to help your placement on the search engine results pages.
Hopefully all of this makes sense! Basically, what you need to remember is the more pages on your website, the better. They’re like cookies to Santa – and will bring guaranteed good results.