On Twitter; everyone has something to say. And you, as a business owner, you REALLY have a lot to tell the world. How are you getting your message out? How are you communicating with your clients and customers? Are you even…..tweeting???My favorite tool (that probably doesn’t get used enough anymore) is the dictionary. My weapon of choice is Merriam-Webster, m-w.com because who carries the book nowadays? The definition for ‘twitter’ is :: a light chattering. As a business owner, you need to know that ‘twitter’ is anything but light chatter these days.
With more than 100,000,000 active Twitter users who ‘Tweet’ more than 230,000,000 times a day, that’s a whole lot of chatter going on and your business should be right in the middle. There are some tricks to learn and it takes time to gather followers but if you start now, and keep it going, the more people are going to listen and hear what you have to say and what your business has to offer. That’s what you want after all, isn’t it?
I admit, I am new to Twitter myself. I am an avid Facebook user and have been for years now but I definitely was putting all my eggs in one basket. The plethora of information on Twitter is mind-boggling and the plus side I see so far? Much less ‘old acquaintance / FB friend’ traffic and their drama in my news feed. On Twitter, I get the information I am looking from businesses and people that I follow, without what they ate for breakfast.
Here are the terms that a newbie like me, and probably you, too, need to know to speak the Twitter language:
Your words/links/photos in a 140 character message body for your followers to read
Below a tweet posted by another user, this option allows you to post the same tweet to your followers. Incredibly handy if you see something you like and want to pass it on!
When you have an account, use the @ symbol before another user’s name to mention and link them in your feed
By affixing the symbol # to specific keywords in your Tweet, you are able to categorize subjects. If you are Tweeting about a new product or current event in your industry, use the # before keywords such as #googlemusic or #flu to join millions of others on that specific topic
Twitter can do so much for your business when utilized effectively and often. Post pictures of your location, staff and products so followers can gain a better knowledge of who you are and what you do. Use your Tweets as a way to advertise specials or deals to your followers. Retweet the important articles that interest you and share them; someone following your industry would love to see what you’re reading and vise versa. They might have something interesting you never thought about and by retweeting something from your followers, you’re showing them you are listening. Engage you followers and they will engage back by coming to you the next time they need your product or service!
Don’t have time to sit at the computer and Tweet all day? No more excuses now….Twitter is available on your mobile so get your account up and going and join the worldwide conversation about the topics you have something to say about!